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    • TVS.004836_TT_Katarzyna Żyminkowska - Customer Engagement in Theory and Practice_ A Marketing Management Perspective-Springer International Publishing.pdf.jpg
    • Sách/Book

    • Customer Engagement in Theory and Practice: A Marketing Management Perspective

      • Authors: Żyminkowska, Katarzyna (2019)

    • An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.