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    • TVS.007034_Jochen Wirtz - Essentials of Services Marketing-Pearson (2022)_TT.pdf.jpg
    • Sách/Book

    • Essentials of services marketing

      • Authors: Jochen Wirtz (2023)

    • Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
    • TVS.000127- The Complete Guide to Hospital Marketing_TT.pdf.jpg
    • Sách/Book

    • The Complete Guide to Hospital Marketing

      • Authors: Buckley, Patrick T (2009)

    • Contents: Chapter 1: What Is Healthcare Marketing? Chapter 2: Healthcare Marketing Information and Planning Chapter 3: Marketing Management Chapter 4: Branding the Healthcare Experience Chapter 5: The Communications-Promotion Connection Chapter 6: New Media and Non-traditional Marketing Approaches Chapter 7: Marketing with and for Physicians Chapter 8: Special Topics for Healthcare Marketers Chapter 9: Your Career in Healthcare Marketing Chapter 10: Marketing to Internal Customers Chapter 11: Successful Healthcare Advertising