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    Browsing by Subject Communication in marketing

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    • TVS.002943_Advertising and Promotion_ An Integrated Marketing Communications Perspective-McGraw-Hill Education (2017)_TT.pdf.jpg
    • Sách/Book

    • Advertising and promotion : an integrated marketing communications perspective

      • Authors: George E, Belch (2018)

    • In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
    • TVS.006060_TT_Patrick De Pelsmacker, Stephen Robbins, Maggie Geuens, Joeri Van Den Bergh - Marketing Communications_ A European Perspective-Pearson (2.pdf.jpg
    • Sách/Book

    • Marketing communications

      • Authors: De Pelsmacker, Patrick (2021)

    • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.
    • TVS.005469_ TT_Marketing Communications, 9th Edition (2023) [Team-IRA]-Pearson (2023).pdf.jpg
    • Sách/Book

    • Marketing communications

      • Authors: Fill, Chris (2023)

    • This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations.