Browsing by Author Jerry G. Kliatchko

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  • TVS.001408_Jerry G. Kliatchko - Integrated Marketing Communication_ Putting the Human Person at the Core-Cambridge Scholars Publishing (2020)_1.pdf.jpg
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  • Authors: Jerry G. Kliatchko (2020)

  • This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.