Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | D.P. Warne | - |
| dc.date.accessioned | 2024-03-06T09:10:40Z | - |
| dc.date.available | 2024-03-06T09:10:40Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9412 | - |
| dc.description.abstract | This volume highlights the similarities between consumer goods and business-to-business marketing, and details where to start. Special attention is given to market analysis, an organization's purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization's customers. | vi |
| dc.format.extent | 299ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Society Publishing | vi |
| dc.subject | Business marketing management | vi |
| dc.subject | Quản lý tiếp thị doanh nghiệp | vi |
| dc.title | Business marketing management in a Business-to-Business context | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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