Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Jochen Wirtz | - |
| dc.contributor.author | Christopher Lovelock | - |
| dc.date.accessioned | 2023-11-09T03:59:22Z | - |
| dc.date.available | 2023-11-09T03:59:22Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8889 | - |
| dc.description.abstract | Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. | vi |
| dc.language.iso | en | vi |
| dc.subject | Marketing | Professions | Service industries | Customer services | Tiếp thị | Dịch vụ khách hàng | vi |
| dc.title | Services marketing : people, technology, strategy | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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