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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Svend Hollensen | - |
| dc.date.accessioned | 2023-11-08T08:04:25Z | - |
| dc.date.available | 2023-11-08T08:04:25Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8825 | - |
| dc.description.abstract | Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world | vi |
| dc.language.iso | en | vi |
| dc.publisher | Routledge | vi |
| dc.subject | Export marketing | International marketing | Tiếp thị quốc tế | Tiếp thị xuất khẩu | Tiếp thị toàn cầu | vi |
| dc.title | Global marketing | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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