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  • Sách/Book

  • Digital Marketing : Strategy, Implementation and practice

    • Authors: Dave Chaffey (2016)

  • Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
  • Sách/Book

  • Inventory and production management in supply chains

    • Authors: Edward R. Silver (2017)

  • The book presents sophisticated concepts and solutions with an eye towards today’s economy of global demand, cost-saving, and rapid cycles. It explains how to decrease working capital and how to deal with coordinating chains across boundaries.
  • Sách/Book

  • The new online trade : Business models, business systems and benchmarks in e-commerce

    • Authors: Gerrit Heinemann (2023)

  • This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity.
  • Sách/Book

  • Fundamentals Of Digital Marketing

    • Authors: Puneet Singh Bhatia (2017)

  • This book aims at helping both digital marketing enthusiasts and ractitioners discern such nuances to make informed decisions right from digital marketing environment assessment and strategy development to marketing operations till refinement.
  • Sách/Book

  • A supply chain logistics program for warehouse management

    • Authors: David E. Mulcahy; Joachim Sydow (2008)

  • Supply Chain Logistics Program for Warehouse Management details the concepts, applications, and practices necessary for the successful management of a WMS program, including the selection and adoption of the right software.Taking a process approach to a generic warehouse and its workings, the authors trace a product's life cycle from its receipt at a warehouse, through its outbound shipment, and to its eventual return.
  • Sách/Book

  • Designing and Implementing an E-Commerce System

    • Authors: Zinovy Radovilsky (2015)

  • Designing and Implementing an E-Commerce System provides a detailed description and analysis of e-commerce business models, including their.components,classification, and performance results. This book also presents managerial aspects of various up-to-date e-commerce models.
  • Sách/Book

  • Electronic payment systems for e-commerce

    • Authors: Donal OMahony (2001)

  • This book is about the techniques and systems used to allow payments to be made across the Internet. It is written primarily for researchers and industry professionals who need to develop a broad understanding of the important technologies in this area.
  • Sách/Book

  • E-Commerce Activated: The Ultimate Playbook To Building A Successful E-Commerce Business

    • Authors: Damien Coughlan; Kevin Harrington (2021)

  • In this book, I pull back the curtain on everything you need to start, sell, scale, and systemize an online business with e-commerce. I talk about my personal journey. I take you through the transition from ten years of corporate experience to entrepreneurship, and how that felt and the steps I took to adapt and surround myself with the right people.