1. DSpace at My University

Search

Filters:

BROWSE

Has File(s)

Search Results

Results 101-110 of 557 (Search time: 0.686 seconds).
Item hits:
  • Sách/Book

  • Marketing analytics : a practical guide to improving consumer insights using data techniques

    • Authors: Mike Grigsby (2018)

  • The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
  • Sách/Book

  • Giáo trình thị trường chứng khoán

    • Authors: Bạch Đức Hiển (2008)

  • Những kiến thức tổng quan về thị trường chứng khoán. Thị trường chứng khoán sơ cấp. Phân tích chứng khoán và đầu tư chứng khoán.
  • Sách/Book

  • Services marketing : people, technology, strategy

    • Authors: Jochen Wirtz (2021)

  • This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.
  • Sách/Book

  • Applied international economics

    • Authors: W. Charles Sawyer (2020)

  • Applied International Economics, 5th edition, offers a modern and accessible treatment of international economics, shifting the emphasis from pure theory to the application of theory by using the standard tools of economic analysis. This new and streamlined edition makes the real-world application of international economics even more clear than previous editions, and focuses on the basics that students will need in order to analyze information on the world economy throughout their future careers. The new edition has been refocused, revised, and thoroughly updated. Key features include: Expanded coverage of China's role in the world economy. New material on the how changes in trade flows can be decomposed into the extensive and intensive margins of trade. New material on the use of S...
  • Sách/Book

  • Management

    • Authors: Griffin, Ricky W (2013)

  • Gain a solid understanding of management and the power of innovation in the workplace with Griffin's MANAGEMENT, 11E. This dynamic book, known for its cutting edge research and memorable examples, takes a functional approach to the process of management with a focus on active planning, leading, organizing and controlling. This book's reader-friendly approach examines today's emerging management topics, from the impact of technology and importance of a green business environment to ethical challenges and the need to adapt in changing times. Using a proven successful balance of theory and practice, the author interweaves numerous new and popular cases and learning features as well as hundreds of well-researched examples to vividly demonstrate the importance of strong management to any...
  • Sách/Book

  • The econometrics of financial markets

    • Authors: John Y. Campbell (1997)

  • The book covers the entire spectrum of empirical finance, including: the predictability of asset returns, tests of the Random Walk Hypothesis, the microstructure of securities markets, event analysis, the Capital Asset Pricing Model and the Arbitrage Pricing Theory, the term structure of interest rates, dynamic models of economic equilibrium, and nonlinear financial models such as ARCH, neural networks, statistical fractals, and chaos theory.
  • Sách/Book

  • Economic policies since the global financial crisis

    • Authors: Phillip Arestis (2017)

  • This book investigates the changing nature of economic policies following the Global Financial Crisis of 2007–9. Well-respected, international scholars come together to discuss the level of economic growth following the crisis, concerns over inequality in industrialised countries, and labour market policies.
  • Sách/Book

  • Macroeconomics for Professionals : A Guide for Analysts and Those Who Need to Understand Them

    • Authors: Leslie Lipschitz (2019)

  • Understanding macroeconomic developments and policies in the twenty-first century is daunting: policy-makers face the combined challenges of supporting economic activity and employment, keeping inflation low and risks of financial crises at bay, and navigating the ever-tighter linkages of globalization. Many professionals face demands to evaluate the implications of developments and policies for their business, financial, or public policy decisions. Macroeconomics for Professionals provides a concise, rigorous, yet intuitive framework for assessing a country's macroeconomic outlook and policies. Drawing on years of experience at the International Monetary Fund, Leslie Lipschitz and Susan Schadler have created an operating manual for professional applied economists and all those requ...
  • Sách/Book

  • Workbook for principles of microeconomics

    • Authors: Martin Kolmar; Magnus Hoffmann (2018)

  • The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences. It adopts an institutional perspective to analyze the potential and limitations of different market types, and highlights implications for the design of the legal system and business practices throughout. In addition to traditional rational-choice models, important findings from behavioral economics and psychology are also presented.