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Results 271-280 of 280 (Search time: 0.103 seconds).
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  • Sách/Book

  • Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases

    • Authors: - (2023)

  • This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level
  • Sách/Book

  • Shipping and Logistics Management

    • Authors: Y. H. Venus Lun (2023)

  • This new edition adds a new fifth section with four new chapters that discusses contemporary issues in shipping. The new chapters are related to risk management in shipping, shipping security and safety, environmental and social sustainability, and a review of new technologies in the shipping industry and their future potential.
  • Sách/Book

  • Customer service marketing : managing the customer experience

    • Authors: Torres, Edwin N (2023)

  • This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real life applications through examples from business enterprises in various service sectors including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, finance. The book covers important concepts in service design and delivery including customer experiences, peer-to-peer services
  • Sách/Book

  • Visualizing Marketing: From Abstract to Intuitive

    • Authors: Kucuk, S. Umit (2023)

  • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
  • Sách/Book

  • Negotiation preparation in a global world : symptoms of success and failure

    • Authors: Rudd, Jill E (2023)

  • Negotiation Preparation in a Global World guides the reader through a series of issues to consider in building international and intercultural business negotiation skills. It takes the approach of examining failed business negotiations to analyze how improved communication might have led to successful outcomes. Each chapter presents theoretical background related to a communication failure and explores alternative strategies to the situation. This volume is ideal for undergraduate- and graduate-level students studying business, leadership, and organizational development, as well as those new to the global marketplace or interested in learning how to negotiate in the intercultural business arena"--
  • Sách/Book

  • Proceedings of the 6th International Conference on Economic Management and Green Development

    • Authors: Yuan, Chunhui (2023)

  • This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: Gans, Joshua (2022)

  • Principles of Microeconomics 8th edition focuses on the 10 core principles of economics to provide you with a clear understanding of the discipline. With an approachable, student-friendly writing style this resource will help you to quickly grasp economic concepts and build a strong understand of how economics applies to the real world.
  • Sách/Book

  • Workbook for Principles of Microeconomics

    • Authors: Kolmar , Martin (2022)

  • The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences. It adopts an institutional perspective to analyze the potential and limitations of different market types, and highlights implications for the design of the legal system and business practices throughout. In addition to traditional rational-choice models, important findings from behavioral economics and psychology are also presented.