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Authors: Kihn, Martin (2020) - Never before has there been such a stark dichotomy in marketing: customers demand the type of deep personalization from brands that technology companies like Netflix and Amazon deliver, but they are increasingly leery of offering the type of personal data required to make it happen. Over the years companies have built byzantine "stacks" of various marketing and advertising technology to try and deliver the fabled "right person, right message, right time" experience to deliver on customer journeys, but have found themselves stuck with a hot mess of siloed systems, disconnected processes, and legacy technical debt.
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Authors: Logue, Ann C (2023) - Reduce your risk and maximize your reward. Options trading can be risky and intimidating, even for experienced traders. It can also be an exciting investment option that can pay serious dividends. This helpful guide breaks down the often complicated process of options trading and explains, step-by-step, how to buy and sell according to your investment strategy, weigh option costs and benefits, improve your odds, reduce your risk, and more. In this must-have guide, you'll find: a primer on what options are and how they work ; a review of how options are valued and what factors affect their price
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Authors: Perloff, Jeffrey (2021) - Microeconomics:Theory and Applications with Calculus, 5th Edition, Global Edition remains thepremiere microeconomics text to marry formal theory with robust, thoroughlyanalyzed real-world problems. Intended as an intermediate microeconomics text,Perloff introduces economic theory through a combination of calculus, algebra,and graphs. It then integrates estimated, real-life problems and applications,using a step-by-step approach to demonstrate how microeconomic theory can beapplied to solve practical problems and policy issues. Compared with similartexts, the author places greater emphasis on using contemporary theories toanalyze markets, so students are prepared to apply economic theory to thelatest policy analysis in the field.
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Authors: Berndt, Ralph (2023) - This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management.
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Authors: Lewicki, Roy J (2021) - Essentials of Negotiation, 7e is a condensed version of the main text, Negotiation, 8e. It explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and inter-group conflict and its resolution. Twelve of the 20 chapters from the main text have been included in this edition, several chapters having been condensed for this volume. Those condensed chapters have shifted from a more research-oriented focus to a more fundamental focus on issues such as critical negotiation sub processes, multiparty negotiations, and the influence of international and cross-cultural differences on the negotiation process.
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Authors: - (2023) - This book provides a comprehensive collection of new insights into traditional paradigms, approaches, and methods, as well as more recent developments in issues related to family businesses in tourism and hospitality.
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Authors: Armstrong, Michael (2020) - Armstrong's Handbook of Strategic Human Resource Management is a complete guide to integrating HR strategies with wider organizational goals and objectives approaches to achieve sustained competitive advantage. Supported by key learning summaries, source reviews and practical real-life examples from organizations including UNICEF and General Motors (GM), it provides coverage of HRM strategies in key areas of the function such as employee engagement, talent management and learning and development, as well as strategic HRM approaches in an international context
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Authors: Buffington, Jack (2023) - Few understand the intricacies of the global supply chain system; it is usually so efficient and reliable that nobody really needs to understand it. Consumers show up to the supermarket and the shelves are stocked with food and other essentials, or they do their one-click shopping errands online and the goods arrive on their doorsteps the next day; that is, until they don't. When the COVID-19 pandemic led to a global economic "shutdown" in March 2020, our supply chains began to fail, and out-of-stocks and delivery delays became the new norm
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Authors: İsmail İyigün (2023) - This book examines the new developments in health 4.0 and the medical supply chain. Although supply chain applications in health systems are similar to other sectors, the most critical difference is that any disruption affects public health
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Authors: Aydoğan, Reyhan (2021) - It focuses on human aspects of automated negotiation and the recent advances in negotiation frameworks and strategies. Written by leading academic and industrial researchers, it is a valuable resource for professionals and scholars working on complex automated negotiations.
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