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  • Sách/Book

  • The Palgrave Handbook of Interactive Marketing

    • Authors: Wang, Cheng Lu (2023)

  • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc
  • Sách/Book

  • Big data marketing strategies for superior customer experience

    • Authors: Saura, Jose Ramon (2023)

  • The rapid growth of technological developments on the Internet has led many companies to adapt their business to the digital ecosystem and implement new methods and techniques not only to improve the users' experience but also to improve their analytical strategies. What is more, due to the accelerated interconnected world, the amount of information shared on the Internet has widely increased, hence, this allows companies to gather useful data so they can obtain a competitive advantage from it
  • Sách/Book

  • International corporate finance : value creation with currency derivatives in global capital markets

    • Authors: Laurent L. Jacque (2020)

  • Provides simple decision rules and "how to do" answers to key managerial issues. Cross-border Mergers & Acquisitions, Project Finance, Islamic Finance, Asian Banking & Finance are completely new chapters that no other textbooks currently cover. Accompanied with a comprehensive instructor support package which includes case studies, an Instructor's Manual, PowerPoint slides, Multiple Choice Questions and more.
  • Sách/Book

  • An Introduction to the Law of Contract

    • Authors: Stephen Graw (2021)

  • This edition provides a completely up-to-date and enhanced coverage of the law of contract with a continued emphasis on explaining how the courts apply the law in practice in the cases before them. It remains an easy to read, easy to understand text and reference book
  • Sách/Book

  • Principles of Corporate Finance

    • Authors: Brealey, Richard A (2022)

  • The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers. Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial decisions, not just study them.
  • Sách/Book

  • Negotiation, identity and justice : pathways to agreement

    • Authors: Druckman, Daniel (2023)

  • This volume presents contributions made by Daniel Druckman on the topics of negotiation, national identity, and justice. Containing research conducted and published over a half century, the volume is divided into seven thematic parts that cover: the multifaceted career; flexibility in negotiation; values and interests; turning points; national identity; process outcomes and justice, and rounds off with a reflective and forward-looking conclusion. Each part is prefaced with an introduction that highlights the chapters to follow
  • Sách/Book

  • Strategic human resources management : a systems approach

    • Authors: Bassett-Jones, Nigel (2023)

  • This innovative text applies a systems theory perspective to strategic human resource management, drawing particularly on the Viable Systems Model and soft systems methodology. Readers are introduced to different ways of thinking about systems and shown how systems can interact, triggering changes in the competitive environment - and how HR systems can either facilitate or inhibit adaptation to these changes
  • Sách/Book

  • The art of negotiation in the business world

    • Authors: Craver, Charles B (2020)

  • "Business persons negotiate regularly, even when they do not appreciate the fact they are negotiating, and many individuals employed in the business world have had minimal training with respect to this fundamental skill. This book carefully explores the relevant aspects of bargaining interactions. Topics include the impact of negotiator styles on encounters, negotiation preparation, establishing rapport, ethics, and value maximizing, to name just a few topics. It also addressing transnational dealings and the reasons they may differ from wholly domestic encounters