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  • Sách/Book

  • Essentials of MIS Jane

    • Authors: Laudon, Kenneth (2023)

  • The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
  • Sách/Book

  • Practice-Oriented Marketing: Basics – Instruments – Case Studies

    • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.
  • Sách/Book

  • Fundamentals of strategy

    • Authors: Whittington, Richard (2021)

  • Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of strategy"--
  • Sách/Book

  • Fuelling the World Economy: Seaports, Coal, and Oil Markets

    • Authors: Hidalgo, Daniel Castillo (2023)

  • This book explores the functioning of coal markets and their influence on ports and maritime economics since the second half of the nineteenth century. Each chapter includes case studies from different parts of the world, explaining the role played by coal in the expansion of the shipping industry.
  • Sách/Book

  • Statistics for Business and Economics Paul

    • Authors: Newbold, Paul (2022)

  • Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.
  • Sách/Book

  • Management and cost accounting

    • Authors: Bhimani, Alnoor (2023)

  • Accounting influences our lives. Whether or not one uses accounting information, accounting alters our social, economic and physical environment. And of course, it impacts organisations and altering what we do and the decisions we make. Corporate action regarding new product developments, pricing strategy, staff recruitment and salary levels are usually directly influenced by accounting information. At times, accounting motivates certain types of managerial behaviours and discourages others. This book is about understanding the preparation and use of management and cost accounting information, taking account of how it influences decisions. But accounting is not a pre-given in form or process and in this sense accounting is also continuously being reshaped by its context. The book th...
  • Sách/Book

  • The Routledge companion to leadership and change

    • Authors: Dhiman, Satinder (2023)

  • The unique leadership challenges facing organizations throughout the world call for a renewed focus on what constitutes 'authentic, inclusive, servant, transformational, principled, values-based, and mindful' leadership. Traditional approaches rarely provide permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders
  • Sách/Book

  • Digital transformation and the economics of banking : economic, institutional, and social dimensions

    • Authors: Łasak, Piotr (2023)

  • The book provides deep insight into the processes of digital transformation of banking according to economic, institutional, and social dimensions. Together with the transformation of incumbent banks, the processes result in changes in the scope of existing banking services. Moreover, new entities (FinTech firms) partner with incumbent banks and reshape the banking sector and its financial environment.