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  • Sách/Book

  • Project management absolute beginner's guide

    • Authors: Horine, Greg (2022)

  • This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience.
  • Sách/Book

  • Supply Chain Analytics: An Uncertainty Modeling Approach

    • Authors: Biçer, Işık (2023)

  • This book is intended for undergraduate and graduate students of supply chain management with a focus on supply chain analytics. It also prepares practitioners to make better decisions in this field.
  • Sách/Book

  • Sales management : analysis and decision making

    • Authors: Ingram, Thomas N (2020)

  • This edition continues the tradition of blending the recent sales management research with real-life 'best practices' of leading sales organisations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies
  • Sách/Book

  • Principles of Economics

    • Authors: Ammous, Saifedean (2023)

  • The book first presents the Austrian school method and the foundational concepts of value and time. With these foundations laid, the second part of the book explores how humans act individually to achieve their ends under scarcity—in other words, how humans economize.
  • Sách/Book

  • Celebrity fashion marketing : developing a human fashion brand

    • Authors: Caan, Fykaa (2023)

  • This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends
  • Sách/Book

  • Presenting to win, updated and expanded edition : the art of telling your story

    • Authors: Weissman, Jerry (2022)

  • Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.
  • Sách/Book

  • The Effect of Information Technology on Business and Marketing Intelligence Systems

    • Authors: Alshurideh, Muhammad (2023)

  • This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
  • Sách/Book

  • Organizational Behavior

    • Authors: Robbins, Stephen (2024)

  • Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy.