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  • Sách/Book

  • International marketing

    • Authors: Philip R. Cateora (2015)

  • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets...
  • Sách/Book

  • International marketing

    • Authors: Philip R. Cateora (2011)

  • Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
  • Sách/Book

  • Financial Accounting Fundamentals

    • Authors: John J. Wild (2017)

  • Utilizing the first thirteen chapters of Wild's best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentals responds to the market's request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today's students.
  • Sách/Book

  • Customer Accounting : Creating Value with Customer Analytics

    • Authors: Massimiliano Bonacchi (2019)

  • This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external fin...
  • Sách/Book

  • Understanding systemic risk in global financial markets

    • Authors: Aron Gottesman (2017)

  • Understanding Systemic Risk in Global Financial Markets offers an accessible yet detailed overview of the risks to financial stability posed by financial institutions designated as systemically important. The types of firms covered are primarily systemically important banks, non-banks, and financial market utilities such as central counterparties. Written by Aron Gottesman and Michael Leibrock, experts on the topic of systemic risk, this vital resource puts the spotlight on coherency, practitioner relevance, conceptual explanations, and practical exposition.
  • Sách/Book

  • Corporate Accounting

    • Authors: M HANIF (2017)

  • This book has been designed keeping in mind the model syllabus of UGC, (i.e, CBCS) and is suitable for undergraduate and postgraduate students. Latest question papers from various universities have been solved for the benefit of the students.
  • Sách/Book

  • Corporate Finance

    • Authors: Steve Lumby (2019)

  • The tenth edition by Steve Lumby and Chris Jones provides a comprehensive insight into the complex and ever-changing area of corporate finance. Covering some of the common financial decisions that face companies including investment, financing, the dividend decision and the management of risk, this text enables students to reflect on how these types of decisions are made
  • Sách/Book

  • The Routledge companion to risk, crisis and security in business

    • Authors: Kurt J. Engemann (2018)

  • The Routledge Companion to Risk, Crisis and Security in Business comprises a professional and scholarly collection of work in this critical field. Risks come in many varieties, and there is a growing concern for organizations to respond to the challenge. Businesses can be severely impacted by natural and man-made disasters including: floods, earthquakes, tsunami, environmental threats, terrorism, supply chain risks, pandemics, and white-collar crime.