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  • Sách/Book

  • Entrepreneurship: Starting and Operating A Small Business

    • Authors: Steve Mariotti (2014)

  • Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
  • Sách/Book

  • Digital marketing excellence : planning, optimizing and integrating online marketing

    • Authors: Dave Chaffey (2017)

  • This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
  • Sách/Book

  • Giáo trình kế toán máy - kế toán doanh nghiệp

    • Authors: - (2010)

  • Giới thiệu tổng quan về phần mềm kế toán máy; Cài đặt phần mềm và mở số kế toán của doanh nghiệp bằng phần mềm kế toán Misa SME.NET 2012; Kế toán vốn bằng tiền; Quản lý phát hành hóa đơn; Kế toán mua hàng và công nợ phải trả....
  • Sách/Book

  • Risk assessment for mid-sized organizations : COSO tools for a tailored approach

    • Authors: Scott McKay (2013)

  • Companies often struggle with the concept of enterprise risk management. The heart of ERM is the risk assessment process that has evolved from the COSO framework. This resource offers practical examples and explanations that lay out a clearly defined framework for approaching enterprise risk management from start to finish. It identifies risk at the entity level in small and medium size enterprises, and allows you to develop a tailored approach to an organization’s risk management requirements.
  • Sách/Book

  • Financial accounting

    • Authors: Wendy M. Tietz (2018)

  • Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting puts the focus on the purpose of Accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting. The time-tested resources like the award-winning Accounting in the Headlines blog, author-created Learning Objective videos, and Turnkey Case Resources help students grasp the practical concepts of accounting, so that they can put them into practice in their future business careers.
  • Sách/Book

  • Horngren's Financial & Managerial Accounting

    • Authors: Traice Miller-Nobles (2016)

  • Horngren's Financial and Managerial Accounting presents the core content of the accounting course in a fresh format designed to help today's learners succeed. The Fifth Edition expands on the proven success of the significant revision to the Horngren franchise and uses what the authors have learned from focus groups, market feedback, and colleagues to create livelier classrooms, provide meaningful learning tools, and give professors resources to help students inside and outside the class. First, the authors ensured that content was clear, consistent, and above all, accurate. Every chapter is reviewed to ensure that students understand what they are reading and that there is consistency from chapter to chapter.
  • Sách/Book

  • Essentials of corporate financial management

    • Authors: Glen Arnold (2013)

  • Essentials of Corporate Financial Management supports courses designed to cover the core topics of finance in 15 to 30 hours of lectures. The book is suitable for undergraduate students studying finance as part of a business related degree, MBA students, and others studying finance at business schools. It also provides the foundation elements needed by students going on to study more advanced finance.
  • Sách/Book

  • Services marketing : people, technology, strategy

    • Authors: Christopher Lovelock (2011)

  • Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
  • Sách/Book

  • Enterprise risk management : a common framework for the entire organization

    • Authors: Philip E.J. Green (2016)

  • Enterprise Risk Management: A Common Framework for the Entire Organization discusses the many types of risks all businesses face. It reviews various categories of risk, including financial, cyber, health, safety and environmental, brand, supply chain, political, and strategic risks and many others. It provides a common framework and terminology for managing these risks to build an effective enterprise risk management system. This enables companies to prevent major risk events, detect them when they happen, and to respond quickly, appropriately, and resiliently. The book solves the problem of differing strategies, techniques, and terminology within an organization and between different risk specialties by presenting the core principles common to managing all types of risks, while als...