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Authors: Bradford D. Jordan (2015) - Fundamentals of Investments focuses on students as investment managers, giving them information to act on by placing theory and research in the proper context. The text offers a balanced, unified treatment of the four main types of financial investments―stocks, bonds, options, and futures. Topics are organized in a way that makes them easy to apply―whether to a portfolio simulation or to real life―and supported with hands-on activities. Then, resources within Connect help students solve financial problems and apply what they’ve learned. Jordan’s managerial perspective and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course.
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Authors: David Romer (2018) - The book takes a broad view of the subject matter of acroeconomics. A substantial portion of the book is devoted to economic growth, and separate chapters are devoted to the natural rate of unemployment, monetary policy, and budget deficits. Within each part, the major issues and competing theories are presented and discussed. Throughout, the presentation is motivated by substantive questions about the world. Models and techniques are used extensively, but they are treated as tools for gaining insight into important issues, not as ends in themselves.
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Authors: William Baumol (2019) - This book is one of the most up-to-date macroeconomics texts on the market -- incorporating data and issues as recent as 2018. The authors combine the right level of rigor and detail to clarify even the most complicated macroeconomic concepts. An entirely new chapter closes the book by delving into some of the most important issues confronting the U.S. economy today. Throughout this edition, well-developed examples, intriguing puzzles and meaningful macroeconomic issues provide an excellent balance of theory to application while keeping you engaged and intrigued.
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Authors: Ben Bernanke (2019) - Developing on the legacy of its international author team, Principles of Macroeconomics, 5th Australian Edition, (PDF) has been adapted for the local market. By emphasizing on central ideas that shape modern macroeconomic thinking, and inferring the latest data, this edition offers a truly Australian perspective. The focus on currency and real-world relevance grounds the key concepts in relatable examples to help readers see the impact of past and present events on Australian and global economic landscapes.
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Authors: Samuel Decker (2019) - This volume is a state-of-the-art compilation of diverse and innovative perspectives, principles, and a number of practiced approaches of fields, courses, and methods of pluralist economics teaching. It fosters constructive controversy aiming to incite authors and commentators to engage in fruitful debate.
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Authors: Jim Sterne (2017) - Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Mac...
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Authors: Oliver Claas (2019) - This book addresses collective bargaining in an intertemporal monetary macroeconomy of the aggregate supply–aggregate demand (AS–AD) type with overlapping generations of consumers and with a public sector. The results are presented in a unified framework with a commodity market that clears competitively. By analyzing the implications of three variants of collective bargaining – efficient bargaining in a uniform and a segmented labor market and “right-to-manage” wage bargaining – it identifies the quantity of money, price expectations, union power, and union size as the determinants of temporary equilibria. In the three scenarios, it characterizes and compares the temporary equilibria using both analytical and numerical techniques, with an emphasis on allocations, welfare, and effici...
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Authors: Eugene F. Brigham (2018) - Updated with the latest trends, developments, and practices from the field, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, 15e equips you with a thorough understanding of today's corporate finance and financial management. This longtime market leader offers insight into federal debt, the ongoing recovery of financial markets, and other emerging issues straight from today's headlines. Clear explanations and real-world examples help you understand the "what" and the "why" of corporate budgeting, financing, working capital decision making, forecasting, valuation, and Time Value of Money, while hands-on exercises, cases, Excel Spreadsheet Models, and digital resources like MindTap let you put theory into action.
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Authors: Robert Frank (2018) - Principles of Economics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated throughout the text.
With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become "economic naturalists:" people who employ basic economic principles to understand and explain what they observe in the world around them.
With new videos and interactive graphs alongside SmartBook's adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answ...
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Authors: Kenneth E. Clow (2018) - Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers.
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