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  • Sách/Book

  • Alternative marketing approaches for entrepreneurs

    • Authors: Björn Bjerke (2018)

  • Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjorn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conception...
  • Sách/Book

  • Microeconomics : principles, problems, and policies

    • Authors: Campbell R. McConnell (2018)

  • McConnell, Brue, and Flynn's "Economics: Principles, Problems, and Policies" is the number 1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and, promote a lasting student interest in economics and the economy.
  • Sách/Book

  • Principles of Economics

    • Authors: Steven A. Greenlaw (2017)

  • Principles of Economics covers the scope and sequence for a two-semester principles of economics course. The text also includes many current examples, including; discussions on the great recession, the controversy among economists over the Affordable Care Act (Obamacare), the recent government shutdown, and the appointment of the United States first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to micro and macro economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well. This i...
  • Sách/Book

  • Fundamentals of case management practice : skills for the human services

    • Authors: Nancy Summers. (2016)

  • This book/workbook is a step-by-step guide through the case management process, from intake and assessment to referrals and termination. The fifth edition focuses on what is most important for readers to consider, document, and pass along in each step of the human services process. Chapters walk readers through each step of the case management process, while realistic exercises drawn from active professionals expose readers to a broad range of true-to-life circumstances and difficulties
  • Sách/Book

  • Macroeconomics

    • Authors: N. Gregory Mankiw (2019)

  • Mankiw’s Macroeconomics has been the number one book for the intermediate macro course since the publication of the first edition. It maintains that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity. This new edition is no exception, with Greg Mankiw adding emerging macro topics and frontline empirical research studies, while improving the book's already exemplary focus on teaching students to apply the analytical tools of macroeconomics to current events and policies.
  • Sách/Book

  • Financial dimensions of marketing decisions

    • Authors: David W Stewart (2019)

  • This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
  • Sách/Book

  • Global marketing

    • Authors: Svend Hollensen (2019)

  • Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world
  • Sách/Book

  • Economics : Principles, Applications, and Tools,

    • Authors: Arthur O'Sullivan (2017)

  • For courses in the Principles of Economics Introduces Students to the Basic Concepts of Economics with Timely, Engaging Stories and Applications Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Economics: Principles, Applications, and Tools is built upon the author's philosophy of using basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications. The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest-including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concep...