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  • Sách/Book

  • Enterprise Risk Management Models

    • Authors: David L. Olson (2019)

  • This book offers a comprehensive guide to several aspects of risk, including information systems, disaster management, supply chain and disaster management perspectives. A major portion of the book is devoted to presenting a number of operations research models that have been (or could be) applied to enterprise supply risk management, especially from the supply chain perspective. Each chapter of this book can be used as a stand-alone module on a respective topic, with dedicated examples, definitions and discussion notes.
  • Sách/Book

  • Corporate Risk Management for International Business

    • Authors: Yilmaz, Ayse Kucuk (2017)

  • This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities as the best strategy through which corporate objectives are maximized. With a focus on international business management, the book starts off with a review of literature and companies that are international in nature, before presenting several main chapters that highlight the different vital sides of both international business and risk management. Corporate Risk Management for International Business serves as a key source for managers and academic researchers in risk management and strategy to understand all related issues of managing risks and setting strategies...
  • Sách/Book

  • Open Innovation and Entrepreneurship : Impetus of Growth and Competitive Advantages

    • Authors: Gadaf Rexhepi; Robert D. Hisrich; Veland Ramadani (2019)

  • This book combines theoretical perspectives and empirical evidence on open innovation and entrepreneurship as two essential ways to help entrepreneurial businesses grow and achieve a competitive advantage. Discussing essential issues at the nexus of entrepreneurship and open innovation, such as enterprise growth, creating competitive advantage, implementation of open innovation, and the overall corporate strategy, the respective contributions demonstrate how open innovation can provide a vital impetus to the growth of entrepreneurial businesses and pave a new way to achieving a competitive edge.
  • Sách/Book

  • Strategic management : Theory

    • Authors: Charles W.L. Hill (2015)

  • This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thinking in the field, the eleventh edition of Strategic management features an increased emphasis on the changing global economy and its role in strategic management.
  • Sách/Book

  • Implementing Enterprise Risk Management : From Methods to Applications

    • Authors: James Lam (2017)

  • While Enterprise Risk Management: From Incentives to Controls, Second Edition focuses on the "what" of ERM, Implementing Enterprise Risk Management: From Methods to Applications will help you focus on the "how." Together, these two resources can help you meet the enterprise-wide risk management challenge head on—and succeed.
  • Sách/Book

  • Business data science

    • Authors: Matt Taddy (2019)

  • Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, you’ll find the information, insight, and tools you need to flourish in today’s data-driven economy.
  • Sách/Book

  • Integrated marketing communication : creative strategy from idea to implementation

    • Authors: Robyn Blakeman (2018)

  • This book offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
  • Sách/Book

  • Ethics in marketing : international cases and perspectives

    • Authors: Patrick E. Murphy (2016)

  • This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
  • Sách/Book

  • Enterprise Risk Management : Modern Approaches to Balancing Risk and Reward

    • Authors: Stefan Hunziker (2019)

  • This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily. Herewith, he serves students as well as practitioners with modern approaches that promote a connection between ERM and corporate management. The author demonstrates in a didactically appropriate manner how companies can use ERM in a concrete way to achieve better risk-reward decisions under uncertainty. ...
  • Sách/Book

  • Socio-economic perspectives on consumer engagement and buying behavior

    • Authors: Hans Ruediger Kaufmann (2017)

  • This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products