This book is positioned to serve two audiences: the MBA and senior student in a business programme, and the professional working in industry who wishes to gain a deeper understanding of supply chain management and logistics especially in an Indian context.
Tác giả : F. Bailey Norwood; Jayson L. Lusk. (2008)
Norwood and Lusk provide a fresh approach to marketing and price analysis that speaks to undergraduate students. In addition to providing thorough coverage of core topics, they address exciting developments and emerging areas of research in the field. Friendly and engaging, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies.
Trình bày tổng quan về kinh tế học vi mô, lí thuyết cung cầu, co giãn, lý thuyết hành vi người tiêu dùng, lý thuyết doanh nghiệp, cấu trúc thị trường, thị trường yếu tố sản xuất, thất bại thị trường và vai trò của chính phủ
