Tìm kiếm

Kết quả tìm kiếm

Hiện thị kết quả từ 31 đến 40 của 79
Tài liệu phù hợp với tiêu chí tìm kiếm:
  • Sách/Book


  • Tác giả : Mondello, Enzo (2023)

  • This textbook provides a comprehensive introduction to portfolio management and investments. Focusing on four core areas - portfolio management, equities, bonds, and derivatives - it is primarily intended for undergraduate and graduate students alike.

  • Sách/Book


  • Tác giả : Hausman, Daniel M (2023)

  • Is economics a science? What distinguishes it from other sciences, both natural and social? Does it have a distinctive method? Can its models of perfect rationality and perfect competition help us to understand real market economies and to help them to function better? This book offers answers to these questions and more"-

  • Sách/Book


  • Tác giả : Sadler-Smith, Eugene (2023)

  • We're all familiar with those perplexing situations when we think we 'just know' without knowing how or why we know. In professional life it might be the job candidate's CV that checks all the boxes but somehow doesn't stack-up: should we perform some due diligence and dig a little deeper? In personal life it could be the apartment that we're looking to rent that just felt right the minute we walked through the front door: should we trust our hunch and grab it while we can? What if time is of the essence? What if there isn't any more data to be had in the time available? Why do situations like these often leave us in a quandary

  • Sách/Book


  • Tác giả : Jain, Vinod Kumar (2023)

  • The Context 1. Global Meets Digital 2. A global-digital world 3. Paradox of Globalization 4. Digital Business: Technology at Warp Speed PART TWO: Strategy 5. Entering Foreign Markets 6. Global Strategy for Digital Businesses 7. Digital Business Models 8. Digital Strategy for Global B2C Businesses 9. Digital Strategy for Global B2B Businesses 10. Reinventing Innovation 11. Reimagining Business

  • Sách/Book


  • Tác giả : Kotler, Philip (2023)

  • "Marketing legend Phil Kotler and his colleagues explain why the conventional "professional" approach to marketing is no longer enough. Marketers must be more entrepreneurial, creative, and risk-taking, if they are to adapt to the challenges of the post-pandemic digital world. Entrepreneurial Marketing explains the basics of professional marketing and marketing operations, but also how this foundation must support entrepreneurial thinking and risk-taking. This marriage of professional and entrepreneurship is the new capability marketers need to grow their companies in the next ten years. Each chapter starts with a global or regional case study"--

  • Sách/Book


  • Tác giả : Carlström, Elis (2023)

  • Original ideas start in a person's mind, but the environment where they operate is crucial for the capture and development of these ideas. Equally important is the interaction with others in developing and evaluating ideas, as a brilliant idea only influences the world if it is put into use. This book hopes to inspire the team leader, innovation manager or research group leader. It d

  • Sách/Book


  • Tác giả : Erokhin, Vasilii (2023)

  • This book is written mainly for students, but it would be much useful to the broader public audience, including postgraduates, researchers, and business people who will be able to learn all recent updates about macroeconomics and the post-pandemic perspectives of the global economy.

  • Sách/Book


  • Tác giả : Krugman, Paul R (2023)

  • International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications.

  • Sách/Book


  • Tác giả : Anderson, George (2023)

  • Design Thinking is both a process and a set of techniques and exercises useful for thinking through and solving problems faster than otherwise possible. Hour 1 commences Part I called "Design Thinking Basics," where we assemble and align around the Design Thinking Cycle for Progress and a Design Thinking Model for Tech (Hours 1-5). Subsequent Parts of the book include Part II Understanding Broadly (Hours 6-9), Part III, "Thinking Differently" (Hours 10-14), Part IV, "Delivering Value" (Hours 15-18), and Part V, "Iterating for Progress" (Hours 19-24)"--

  • Sách/Book


  • Tác giả : Baum, Sandy (2023)

  • An invaluable primer on the role economic reasoning plays in campus debate and decision making. Campus Economics provides college and university administrators, trustees, and faculty with an essential understanding of how college finances actually work. Sandy Baum and Michael McPherson explain the concepts needed to analyze the pros, the cons, and the trade-offs of difficult decisions, and offer a common language for discussing the many challenges confronting institutions of higher learning today, from COVID-19 to funding cuts and declining enrollments