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  • Sách/Book

  • Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

    • Authors: Martin Eisend (2019)

  • This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
  • Sách/Book

  • Handbook of the Economics of Marketing

    • Authors: Jean-Pierre Dubé; Peter E. Rossi (2019)

  • Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.
  • Sách/Book

  • Corporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy

    • Authors: Edward I. Altman; Edith Hotchkiss; Wei Wang (2019)

  • A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models ThisFourth Editionof the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more
  • Sách/Book

  • Logistics and Retail Management : Emerging Issues and New Challenges in the Retail Supply

    • Authors: Chain John Fernie; Leigh Sparks (2019)

  • Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco.
  • Sách/Book

  • Macroeconomics

    • Authors: N. Gregory Mankiw (2019)

  • Mankiw’s Macroeconomics has been the number one book for the intermediate macro course since the publication of the first edition. It maintains that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity. This new edition is no exception, with Greg Mankiw adding emerging macro topics and frontline empirical research studies, while improving the book's already exemplary focus on teaching students to apply the analytical tools of macroeconomics to current events and policies.
  • Sách/Book

  • Financial dimensions of marketing decisions

    • Authors: David W Stewart (2019)

  • This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
  • Sách/Book

  • Global marketing

    • Authors: Svend Hollensen (2019)

  • Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world
  • Sách/Book

  • Macroeconomics: Principles and Policy

    • Authors: William Baumol (2019)

  • This book is one of the most up-to-date macroeconomics texts on the market -- incorporating data and issues as recent as 2018. The authors combine the right level of rigor and detail to clarify even the most complicated macroeconomic concepts. An entirely new chapter closes the book by delving into some of the most important issues confronting the U.S. economy today. Throughout this edition, well-developed examples, intriguing puzzles and meaningful macroeconomic issues provide an excellent balance of theory to application while keeping you engaged and intrigued.
  • Sách/Book

  • Principles of Macroeconomics

    • Authors: Ben Bernanke (2019)

  • Developing on the legacy of its international author team, Principles of Macroeconomics, 5th Australian Edition, (PDF) has been adapted for the local market. By emphasizing on central ideas that shape modern macroeconomic thinking, and inferring the latest data, this edition offers a truly Australian perspective. The focus on currency and real-world relevance grounds the key concepts in relatable examples to help readers see the impact of past and present events on Australian and global economic landscapes.