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  • Sách/Book

  • Giáo trình phương pháp và phương pháp luận nghiên cứu khoa học kinh tế và quản trị

    • Authors: Nguyễn Thị Cành (2018)

  • Giới thiệu phương pháp và phương pháp luận nghiên cứu khoa học kinh tế và quản trị. Trình bày các khái niệm khoa học và nghiên cứu khoa học; hình thành và luận giải vấn đề nghiên cứu; thiết kế nghiên cứu; các đo lường sắp đặt thế giới thực nghiệm; thu thập số liệu và nguồn số liệu; chọn mẫu; các phương pháp định tính, sự khác biệt giữa nghiên cứu định tính và định lượng...
  • Sách/Book

  • Managing sustainable business : an executive education case

    • Authors: Gilbert G. Lenssen (2018)

  • The book presents a framework that facilitates the adoption of best business practice. This framework leads executives through a systematic approach of strategic analysis and business planning in risk management, issues management, stakeholder management, sustainable business development and strategic differentiation, business model innovation and developing dynamic capabilities. The approach helps broaden the understanding of what sustainable performance means, by protecting business value against sustainability risks and creating business value from sustainability opportunities.
  • Sách/Book

  • Research Methods: The Basics

    • Authors: Nicholas Walliman (2018)

  • Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This second edition provides an expanded resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities.
  • Sách/Book

  • Marketing analytics : a practical guide to improving consumer insights using data techniques

    • Authors: Mike Grigsby (2018)

  • The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
  • Sách/Book

  • Workbook for principles of microeconomics

    • Authors: Martin Kolmar; Magnus Hoffmann (2018)

  • The textbook pursues an integrative approach to modern microeconomics by critically reflecting on the main findings of economics from a philosophical standpoint and comparing them to approaches found in the social sciences. It adopts an institutional perspective to analyze the potential and limitations of different market types, and highlights implications for the design of the legal system and business practices throughout. In addition to traditional rational-choice models, important findings from behavioral economics and psychology are also presented.
  • Sách/Book

  • International Economics

    • Authors: James Gerber (2018)

  • The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher-­level math. In addition, the text has a flexible approach, which includes self-­contained chapters and comprehensive coverage, allowing instructors to adapt its concepts to a wide range of syllabi. The 7th Edition includes a number of enhancements, such as updated tables and graphs, new case studies, and revised discussion of relevant topics.
  • Sách/Book

  • Fundamentals of business process management

    • Authors: Marlon Dumas (2018)

  • In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives.
  • Sách/Book

  • Strategic Human Resource Management and Employment Relations : An International Perspective

    • Authors: Ashish Malik (2018)

  • This book analyses a collection of key strategic human resource management (HRM) and employment relations (ER) topics. The book follows a unique pedagogical design employing problem-based learning and participant-centred learning approaches, both of which the author has extensive experience in implementing with post-graduate learners. The book also prepares the learner to use these approaches, and has resources for the instructor. The first part of the book provides a very focussed research commentary highlighting the key theoretical approaches in HRM and ER. The second part offers details of the design and implementation of strategic HRM and ER practices. The third part features a selection of contemporary research-based case studies that bring to life the debates and tensions inhe...
  • Sách/Book

  • Microeconomic theory.

    • Authors: Susheng Wang (2018)

  • This book covers microeconomic theory at the Master’s and Ph.D levels for students in business schools and economics departments. It concisely covers major mainstream microeconomic theories today, including neoclassical microeconomics, game theory, information economics, and contract theory. The revamped, 3rd edition of "Microeconomic Theory" offers faculty, graduate and upper undergraduate students with a comprehensive curriculum solution.