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  • Sách/Book

  • Economics : Principles, Applications, and Tools,

    • Authors: Arthur O'Sullivan (2017)

  • For courses in the Principles of Economics Introduces Students to the Basic Concepts of Economics with Timely, Engaging Stories and Applications Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Economics: Principles, Applications, and Tools is built upon the author's philosophy of using basic concepts of economics to explain a wide variety of timely, engaging, real-world economic applications. The Ninth Edition incorporates updated figures and data, while also emphasizing current topics of interest-including the severe economic downturn of recent years and the latest developments in economic thinking. It also includes newly refined Learning Objectives that introduce the concep...
  • Sách/Book

  • Artificial intelligence for marketing : practical applications

    • Authors: Jim Sterne (2017)

  • Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Mac...
  • Sách/Book

  • Digital marketing excellence : planning, optimizing and integrating online marketing

    • Authors: Dave Chaffey (2017)

  • This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
  • Sách/Book

  • Corporate Risk Management for International Business

    • Authors: Yilmaz, Ayse Kucuk (2017)

  • This book presents research on how businesses can be empowered to manage their company’s risk exposure in international settings. It elaborates on approaches that advocate the minimizing of threats and sizing opportunities as the best strategy through which corporate objectives are maximized. With a focus on international business management, the book starts off with a review of literature and companies that are international in nature, before presenting several main chapters that highlight the different vital sides of both international business and risk management. Corporate Risk Management for International Business serves as a key source for managers and academic researchers in risk management and strategy to understand all related issues of managing risks and setting strategies...
  • Sách/Book

  • Implementing Enterprise Risk Management : From Methods to Applications

    • Authors: James Lam (2017)

  • While Enterprise Risk Management: From Incentives to Controls, Second Edition focuses on the "what" of ERM, Implementing Enterprise Risk Management: From Methods to Applications will help you focus on the "how." Together, these two resources can help you meet the enterprise-wide risk management challenge head on—and succeed.
  • Sách/Book

  • Socio-economic perspectives on consumer engagement and buying behavior

    • Authors: Hans Ruediger Kaufmann (2017)

  • This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products
  • Sách/Book

  • Financial Accounting Fundamentals

    • Authors: John J. Wild (2017)

  • Utilizing the first thirteen chapters of Wild's best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentals responds to the market's request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today's students.