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  • Sách/Book

  • Socio-economic perspectives on consumer engagement and buying behavior

    • Authors: Hans Ruediger Kaufmann (2017)

  • This book provides some insights on new dimensions and emerging contexts on the socioeconomic perspectives on the consumer engagement and behavior and marketing 4.0, consumer information system, surveillance in service encounters, e-commerce. This book demonstrates fundamental concepts on consumerism, consumer boycotts or activism, customer satisfaction and consumption of green products
  • Sách/Book

  • International marketing

    • Authors: Philip R. Cateora (2015)

  • Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets...
  • Sách/Book

  • International marketing

    • Authors: Philip R. Cateora (2011)

  • Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
  • Sách/Book

  • Accounting principles

    • Authors: Weygandt, Jerry J (2020)

  • Revised edition. Includes index. Accounting Principles, 14th Edition provides students with a clear overview of fundamental financial and managerial accounting concepts with a focus on learning the accounting cycle from the sole proprietor perspective. Through a primary review of accounting transactions, integrated real-world examples, and a variety of practice opportunities, students develop a thorough understanding of how to apply accounting principles and techniques in practice.
  • Sách/Book

  • Fundamentals of human resource management

    • Authors: Noe, Raymond A (2021)

  • Revised edition of the authors' Fundamentals of human resource management, [2020] Includes bibliographical references and indexes. "Managing human resources is a critical component of any company's overall mission to provide val-ue to customers, shareholders, employees, and the community in which it does business. Value includes profits as well as employee growth and satisfaction, creation of new jobs, contributions to community programs, protection of the environment, and innovative use of new technologies Each chapter includes several different pedagogical features. 'Best Practices' provides examples of companies whose HR activities work well. 'HR Oops!' highlights HRM issues that have been handled poorly. 'Did You Know?' offers interesting statistics about chapter topics an...
  • Sách/Book

  • Accounting Principles

    • Authors: Weygandt, Jerry J; Donald E. Kieso; Paul D. Kimmel (2022)

  • Accounting Principles, 9th Canadian Edition empowers students to succeed by providing a clear overview of fundamental financial and managerial accounting concepts with a focus on learning the accounting cycle from the sole proprietor perspective.
  • Tập bài giảng/Lecture

  • Tập bài giảng môn Công cụ tài chính phái sinh

    • Authors: Phạm Thị Bảo Oanh (2022)

  • Trình bày tổng quan khung pháp lý thị trường công cụ tài chính phái sinh. Giới thiệu về khung pháp lý quốc tế, khung pháp lý của các quốc gia tiêu biểu, khung pháp lý của Việt Nam, khung pháp lý ở Việt Nam trong bối cảnh hội nhập quốc tế về thị trường công cụ tài chính phái sinh
  • Sách/Book

  • Financial Accounting Fundamentals

    • Authors: John J. Wild (2017)

  • Utilizing the first thirteen chapters of Wild's best-selling, Financial and Managerial Accounting text, Financial Accounting Fundamentals responds to the market's request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today's students.
  • Sách/Book

  • Customer Accounting : Creating Value with Customer Analytics

    • Authors: Massimiliano Bonacchi (2019)

  • This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external fin...