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  • Sách/Book


  • Authors: Brewer, Peter; Noreen, Eric; Ray Garrison (2021)

  • Its manageable chapters and clear presentation point students toward understanding, just as the needle of the compass provides direction to travelers. However, the book's authors also understand that everyone's destination may be different. Some students will become accountants, while others are destined for careers in management, marketing, or finance.

  • Sách/Book


  • Authors: Bulatov, Alexander (2023)

  • This textbook offers a comprehensive picture of the world economy, the global business environment, and international business. The book is divided into three parts, the first of which introduces readers to the essentials of the world economy, including its typology, key concepts and theories, the dynamics of the world economy, and key actors and institutions.

  • Sách/Book


  • Authors: Malaga, Krzysztof (2023)

  • This book provides a comprehensive overview of the fundamental concepts and principles of microeconomics. It introduces students to the models, assumptions, and empirical applications of modern microeconomics, as well as to the necessary mathematical tools. It covers topics such as economic behavior, consumer theory, theory of the firm, partial and general equilibrium theory, industrial organization, bargaining theory, and Pareto optimality. Students learn not only about economic outcomes at a given point of equilibrium, but also about dynamic economics, which includes both equilibrium and disequilibrium.

  • Sách/Book


  • Authors: Raghavendra, S (2023)

  • An Introduction to Economic Dynamics provides a framework for students to appreciate and understand the basic intuition behind economic models and to experiment with those models using simulation techniques in MATLAB. This book goes beyond the often-limited scope of other texts on economic models, which have largely focused on elucidating static equilibrium models. Comparative static analysis inhibits students from asking how the equilibrium position is achieved from an initial out-of-equilibrium position and limits their understanding of the dynamics that underlie such analysis.

  • Sách/Book


  • Authors: Florio, Massimo (2023)

  • This second edition presents updated data, more international examples, and more coverage of topics such as very long run discounting effects and climate change as an intergenerational effect. It also includes more practical examples and end-of-chapter questions to aid student’s learning. Applied Welfare Economics is a valuable textbook for upper-level courses on welfare economics, cost-benefit analysis, public policy analysis and related areas.

  • Sách/Book


  • Authors: Parkin, Michael (2022)

  • The 14th Edition emphasizes real-worldapplications, the development of critical-thinking skills, diagrams renownedfor their pedagogy and clarity, and path-breaki

  • Sách/Book


  • Authors: Hastings, Gerard (2023)

  • Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe.

  • Sách/Book


  • Authors: Galan-Ladero, M. Mercedes (2023)

  • This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

  • Sách/Book


  • Authors: Riley, Tim (2022)

  • Chapter 1: The Economic Problem. Chapter 2: The Operation of an Economy. Chapter 3: Economies: Their Similarities and Differences