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  • Sách/Book

  • Human resource management : a contemporary approach

    • Authors: Julie Beardwell; Amanda Thompson (2017)

  • This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.
  • Sách/Book

  • Handbook of the Economics of Marketing

    • Authors: Jean-Pierre Dubé; Peter E. Rossi (2019)

  • Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.
  • Sách/Book

  • Corporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy

    • Authors: Edward I. Altman; Edith Hotchkiss; Wei Wang (2019)

  • A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models ThisFourth Editionof the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more
  • Sách/Book

  • The investment advisor body of knowledge : readings for the CIMA certification (Plus test bank) IMCA Investment Management Consultants Association

    • Authors: - (2015)

  • CIMA professionals integrate a complex body of investment knowledge, ethically contributing to prudent investment decisions by providing objective advice and guidance to individual and institutional investors. The CIMA certification program is the only credential designed specifically for financial professionals who want to attain a level of competency as an advanced investment consultant. Having the CIMA designation has led to more satisfied careers, better compensation, and management of more assets for higher-net-worth clients than other advisors
  • Sách/Book

  • Global logistics for dummies

    • Authors: John J. Erb (2017)

  • Global Logistics for Dummies is an operational-level reference and overview for those manufacturers, businesses, product distributors, providers of logistics services, humanitarian and disaster relief responders and logisticians on both ends of a global chain who are considering entry in or have recently embarked on entering the global logistics chain/market. Easy to follow and packed with tons of helpful information, it serves as a springboard to larger texts for more detailed information.
  • Sách/Book

  • Digital marketing : a practical approach

    • Authors: Alan Charlesworth (2018)

  • As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
  • Sách/Book

  • Essentials of strategic management : the quest for competitive advantage

    • Authors: John Gamble (2014)

  • Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
  • Sách/Book

  • Logistics and Retail Management : Emerging Issues and New Challenges in the Retail Supply

    • Authors: Chain John Fernie; Leigh Sparks (2019)

  • Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco.
  • Sách/Book

  • Customer engagement marketing

    • Authors: Robert W Palmatier (2018)

  • This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.