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  • Sách/Book

  • Recent advances in the theory of third-degree price discrimination : a nexus to network effects, innovation, and behavioral aspects

    • Authors: Adachi, Takanori (2023)

  • This book provides an updated overview of the recent progress in the theoretical study of third-degree price discrimination. It is a marketing tactic and is said to be present if the unit price is different across different groups of buyers. Its welfare evaluation is often difficult because it entails two countervailing effects: on one hand, it exploits surplus from consumers who have high willingness-to-pay, but on the other hand, it generates gains from trade from consumers who otherwise would not purchase the good.
  • Sách/Book

  • Management and organisational behaviour

    • Authors: Mullins, Laurie J (2023)

  • An insight into people-organisational relationship and interrelated influences on human behaviour. Management and Organisational Behaviour, 13th edition, by Mullins and Rees guides students through the understanding, prediction and control of human behaviour at work by applying theories, developing critical thinking and engaging with case studies
  • Sách/Book

  • Supply Chain Analytics: An Uncertainty Modeling Approach

    • Authors: Biçer, Işık (2023)

  • This book is intended for undergraduate and graduate students of supply chain management with a focus on supply chain analytics. It also prepares practitioners to make better decisions in this field.
  • Sách/Book

  • Principles of Economics

    • Authors: Ammous, Saifedean (2023)

  • The book first presents the Austrian school method and the foundational concepts of value and time. With these foundations laid, the second part of the book explores how humans act individually to achieve their ends under scarcity—in other words, how humans economize.
  • Sách/Book

  • Celebrity fashion marketing : developing a human fashion brand

    • Authors: Caan, Fykaa (2023)

  • This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends
  • Sách/Book

  • The Effect of Information Technology on Business and Marketing Intelligence Systems

    • Authors: Alshurideh, Muhammad (2023)

  • This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
  • Sách/Book

  • Research methods for business students

    • Authors: Saunders, M. N. K (2023)

  • Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.
  • Sách/Book

  • Essentials of MIS Jane

    • Authors: Laudon, Kenneth (2023)

  • The 15th Edition features several new cases across the book and integrates new examples of today's companies using IT applications. New and expanded topics include blockchain and sustainability, the impact of the coronavirus pandemic on business uses of IS, and IS goals for Environmental, Social and Governance leadership (ESG).
  • Sách/Book

  • Practice-Oriented Marketing: Basics – Instruments – Case Studies

    • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.