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  • Sách/Book


  • Authors: David Jobber (2009)

  • This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

  • Sách/Book


  • Authors: Michel Donner (2009)

  • This - (SCS) Guide is intended for Trade and Transport Government officials, Port Authorities and Transport, Cargo and Logistics Communities, in particular in developing countries. The guide will in broad terms describe all components of SCS and will preliminarily be directed toward Port and Trading Communities at large, but making references to other modes and nodal points as well.This document is not an exhaustive encyclopediaof all the aspects of supply chain security.Following the prevailing trend in the industry, the guide gives more attention to the maritime containerized transport than to other sectors or modes of transport, as it is currently the most evolutive sector.The purpose of the guide is to make concerned tradeandtransport-related officials, managers and personnel in...

  • Sách/Book


  • Authors: Nguyễn Như Bình (2009)

  • Trình bày một số vấn đề về thể chế thương mại quốc tế có tính thời sự và liên quan trực tiếp đến kinh tế thương mại của Việt Nam như: Hội nhập kinh tế quốc tế, tổ chức thương mại thế giới, sở hữu trí tuệ, thể chế thương mại của hiệp hội các quốc gia Đông Nam Á...