Sách/BookAuthors: Buckley, Patrick T (2009)
Contents: Chapter 1: What Is Healthcare Marketing? Chapter 2: Healthcare Marketing Information and Planning Chapter 3: Marketing Management Chapter 4: Branding the Healthcare Experience Chapter 5: The Communications-Promotion Connection Chapter 6: New Media and Non-traditional Marketing Approaches Chapter 7: Marketing with and for Physicians Chapter 8: Special Topics for Healthcare Marketers Chapter 9: Your Career in Healthcare Marketing Chapter 10: Marketing to Internal Customers Chapter 11: Successful Healthcare Advertising 
