Search Results

Results 1-1 of 1 (Search time: 0.001 seconds).
  • Previous
  • 1
  • Next
Item hits:
  • Sách/Book

  • Authors: Kreutzer, Ralf T (2023)

  • This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times.Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group.