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  • Sách/Book

  • Strategic marketing planning : a step-by-step approach

    • Authors: Alsem, K. J (2024)

  • This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning), and finally details the overall implementation and creation of customer values.
  • Sách/Book

  • Organizational Behavior

    • Authors: Robbins, Stephen (2024)

  • Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy.
  • Sách/Book

  • Organizational Behavior

    • Authors: Robbins, Stephen (2024)

  • The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy.