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  • Sách/Book


  • Authors: Farzad Sharifian (2017)

  • This ground-breaking book marks a milestone in the history of the newly developed field of Cultural Linguistics, a multidisciplinary area of research that explores the relationship between language and cultural conceptualisations

  • Sách/Book


  • Authors: Michael Haugh (2016)

  • This volume brings together two highly researched but also highly controversial concepts, those of politeness and implicature. A theory of implicature as social action and im/politeness as social practice is developed that opens up new ways of examining the relationship between them. It constitutes a fresh look at the issues involved that redresses the current imbalance between social and pragmatic accounts of im/politeness.

  • Sách/Book


  • Authors: Yue Lin (2018)

  • This book presents an innovative teaching experiment and an analytical study of critical thinking and the sociocultural theory of learning to illustrate the cognitive learning development mechanisms. It addresses the issues in developing critical thinking, including the controversy surrounding the definition, measurement and teaching of critical thinking, particularly in the L2 context.

  • Sách/Book


  • Authors: John R. Walker (2017)

  • The Eighth Edition of Walker’s, Restaurant Concepts, Management, and Operations continues the success of previous editions, providing, in an easy-to-read way, all of the skills and information needed to master every challenge and succeed in this highly competitive and rewarding industry. Each chapter has been revised, updated, and enhanced with numerous industry examples, sidebars, charts, tables, photographs, and menus. All of this information will help restaurant owners make the decisions necessary to build a thriving business.

  • Sách/Book


  • Authors: James A. Bardi (2003)

  • Fully revised to highlight emerging trends in hospitality, this comprehensive text packs in loads of new information while still covering all the basics of front office management.

  • Sách/Book


  • Authors: Sopie Witter (2000)

  • This book is an introduction to health economics and finance for lower income countries, which is easy to use and read and does not assume previous training in economics. It explains health economics in an accessible applied way using material from, and relevant to, developing countries.

  • Sách/Book


  • Authors: Philip Kotler (-)

  • Những khái niệm cơ bản về Marketing, quản trị marketing. Hệ thống nghiên cứu và thông tin marketing. Khái niệm về môi trường marketing, vấn đề thị trường người tiêu dùng và hành vi mua hàng của người tiêu dùng. Thị trường các doanh nghiệp và hành vi của người mua nhân doanh doanh nghiệp. Phân khúc thị trường, những vấn đề về hàng hoá, sản phẩm, tiêu thụ sản phẩm. Các dịch vụ marketing

  • Sách/Book


  • Authors: Nancy Loman Scanlon (2007)

  • Catering Management, Third Edition gives detailed advice on all the crucial business aspects of on- and off-premise catering. The Third Edition features special new material on non-hotel catering operations—such as small business management and running your own catering operation. It presents fresh information on menu design and pricing, complete with illustrative menu examples and tips for using software tools to create enticing menus.