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  • Book


  • Tác giả : Jay Heizer (2016)

  • This book presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Twelfth Edition contain ample support-found in the book's solved-problems and worked examples-to help readers better understand concepts important to today's operations management professionals.

  • Book


  • Tác giả : Cecil Bozarth (2016)

  • The Fourth Edition contains updated chapter content and thorough coverage of analytical tools and techniques that apply to Operations and Supply Chain Management. Introduction to Operations and Supply Chain Management explores two essential, introductory business subjects in an interesting and relatable manner by providing students with real world examples and easy-to-understand material.

  • Book


  • Tác giả : Roger G. Schroeder (2016)

  • This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management.

  • Book


  • Tác giả : David A. DeCenzo (2016)

  • The authors provide a strong foundation of essential elements of Human Resource Management as well as a clear understanding of how Human Resource Management links with business strategy. Through practical applications, the authors illustrate the importance of employees on every level of the organization, helping students understand HRM elements such as recruitment, training, motivation, retention, safety, the legal environment, and how they support successful business strategies.

  • Book


  • Tác giả : James Stewart (2016)

  • Nội dung sách trình bày về giải tích nâng cao gồm giải tích hàm nhiều biến, giải tích trên đường vecter và phương trình vi phân cấp cao. Đồng thời nêu lên những ứng dụng của chúng trong hoạt động thực tiễn về sản xuất vật liệu, kinh doanh hay tính công, tìm thông số trong thực tiễn của vật lý.

  • Book


  • Tác giả : David L. Mothersbaugh (2016)

  • Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand upon ...