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  • Sách/Book


  • Authors: Erik F. R. Bollaert. (2024)

  • This book examines the digitalization of rock scour engineering at dams and hydraulic structures. It outlines the current digitalization (technologies, applications, issues) in rock engineering, as well as the digital evolution that has strongly characterized the development of computational methods in state-of-the-art rock scour over recent years.

  • Sách/Book


  • Authors: John Mangan (2021)

  • This chapter lays the foundations of the textbook and explains the origins and applications of logistics and supply chain management, as well as giving descriptions of key concepts. A framework for the textbook is developed and this illustrates where each chapter fits in the overall schema of the book, while the various perspectives adopted by the authors when writing this book are also described.

  • Sách/Book


  • Authors: Outi Niininen (2022)

  • This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing ; Emerging technologies and how they can enhance User Experience How 'digital' is changing servicescapes ; Issues surrounding ethics and privacy Current and future issues surrounding Social Media ; Key considerations for the future of Digital Marketing

  • Sách/Book


  • Authors: Kodi A. Cochran (2024)

  • Embarking on the journey through this comprehensive cybersecurity guide promises readers a transformative experience, equipping them with invaluable insights, practical skills, and a profound understanding of the intricate world of digital defense.

  • Sách/Book


  • Authors: Nigel G. Evans (2024)

  • It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.

  • Sách/Book


  • Authors: Jane Jackson (2023)

  • This fully updated third edition of Introducing Language and Intercultural Communication provides an accessible, lively introduction for students who are new to the study of intercultural communication, with special attention devoted to the language dimension.

  • Sách/Book


  • Authors: Chris Guilding (2013)

  • The book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. It is a key resource for all future hospitality managers.

  • Sách/Book


  • Authors: Mary S. Wisnom (2020)

  • This book provides instruction on the basics of the business, best practices for spa and wellness management, and offers a vision for how the field can grow.