1. DSpace at My University

Search

Filters:

BROWSE

Has File(s)

Search Results

Results 2451-2460 of 3820 (Search time: 0.112 seconds).
Item hits:
  • Sách/Book

  • ISE Analysis for Financial Management

    • Authors: Robert Higgins (2022)

  • The thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way.
  • Sách/Book

  • Technology entrepreneurship : taking innovation to the marketplace

    • Authors: Thomas N. Duening (2021)

  • Technology Entrepreneurship' provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject
  • Sách/Book

  • Marketing 6.0 : the future is immersive

    • Authors: Philip Kotler (2024)

  • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade
  • Sách/Book

  • E-Commerce for Entrepreneurs : launch your e-commerce startup with strong technology and digital marketing

    • Authors: Sudeshna Chakraborty (2020)

  • In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry.
  • Sách/Book

  • Principles of Microeconomics

    • Authors: N. Gregory Mankiw (2024)

  • My goal in this book is to transmit this way of thinking to the widest possible audience and to convince readers that it illuminates much about their lives and the world around them. Economics aims to understand the world in which we live. Most chapters of this book include Case Studies that illustrate how the principles of economics can be applied. In the News boxes offer excerpts from newspapers, magazines, and online news sources to show how economic ideas shed light on current issues facing society. After students finish their first course in economics, they should think about news reports from a new perspective and with greater insight. To keep the study of economics fresh and relevant for each new cohort of students, I update each edition to keep pace with the ever-changing wo...
  • Sách/Book

  • Marketing and the customer value chain : integrating marketing and supply chain management

    • Authors: Thomas Fotiadis (2022)

  • Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. Key aspects of Supply Chain Management are discussed in detail, including material handling, unit load, handling systems and equipment, as well as warehousing and transportation, design and packaging. The book then goes on to explore the marketing functions of intangible products (service...