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  • Sách/Book

  • Multicultural marketing is your story

    • Authors: Karsaklian, Eliane (2023)

  • Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different
  • Sách/Book

  • Think One Team: The Essential Guide to Building and Connecting Teams

    • Authors: Winter, Graham (2023)

  • Think One Team: The Essential Guide to Building and Connecting Teams weaves an engaging narrative that reveals how to free your team and organisation of disunity. Inside this innovative bestseller, you’ll discover how to establish and nurture the mindset and habits of united leadership, cohesive teamwork and a one-team culture.
  • Sách/Book

  • Digital communications : fundamentals and applications

    • Authors: Sklar, Bernard (2021)

  • This book provides comprehensive coverage of digital communication systems, and illuminates the big picture and details of modulation, coding, and signal processing, tracing signals and processing steps from information source through sink.
  • Sách/Book

  • Consumer behaviour

    • Authors: Hoyer, Wayne D (2021)

  • The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.
  • Sách/Book

  • Medical Image Analysis

    • Authors: Frangi, Alejandro F (2024)

  • Medical Image Analysis presents practical knowledge on medical image computing and analysis as written by top educators and experts. This text is a modern, practical, self-contained reference that conveys a mix of fundamental methodological concepts within different medical domains
  • Sách/Book

  • Business Organization and Finance: Legal and Economic Principles

    • Authors: Klein, William (2010)

  • Klein, Coffee, and Partnoy's Business Organization and Finance, Legal and Economic Principles, 11th explains the basic economic elements and legal principles of business organization and finance. It is the best additional resource to assign to students for background.
  • Sách/Book

  • Medical decision making

    • Authors: Sox, Harold C (2024)

  • This volume addresses these needs. Chapters 1 and 2 set the stage: uncertainty is everywhere in clinical practice, yet clinical reasoning depends on logical deduction as exemplified by differential diagnosis. Chapters 3, 4, and 5 are about defining and navigating uncertainty: determining probability, updating probability, and the determinants of post-test probability, all basic tools of the clinician. Chapters 6 and 7 are about modeling the factors that shape decisions. Chapters 8-12 explore in-depth the measurement of utility, both the basics and the underlying theory. Topics include attitudes toward taking risks, the quality of life, and the length of life. The last three chapters are about making decisions: deciding when to treat, when to test, and when to wait (Chapter 13); the ...
  • Sách/Book

  • Open access databases and datasets for drug discovery

    • Authors: Daina, Antoine (2024)

  • Open Access Databases and Datasets for Drug Discovery is a comprehensive guide to the vast amount of “free data” available to today’s pharmaceutical researchers. The applicability of open-source data for drug discovery and development is analyzed, and their usefulness in comparison with commercially available tools is evaluated.