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  • Sách/Book

  • Technical Marketing Communication: A Guide to Writing, Design, and Delivery

    • Authors: Towner, Emil B (2023)

  • This book is especially beneficial to the following readers:Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.
  • Sách/Book

  • Critical perspectives on diversity, equity, and inclusion in marketing

    • Authors: Gbadamosi, Ayantunji (2023)

  • This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"
  • Sách/Book

  • Sustainability, big data, and corporate social responsibility : evidence from the tourism industry

    • Authors: Abdelli, Mohammed El Amine (2022)

  • This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector
  • Sách/Book

  • Blockchain-enabled resilience : an integrated approach for disaster supply chain and logistics management

    • Authors: Katina, Polinpapilinho F (2023)

  • This book provides a first-of-its-kind approach for using blockchain to enhance resilience in disaster supply chain and logistics management, especially when dealing with dynamic communication, relief operations, prioritization, coordination, and distribution of scarce resources --- these are elements of volatility, uncertainty, complexity, and ambiguity (VUCA) describing a dynamic environment that now form the "new norm" for many leaders. Blockchain-Enabled Resilience: An Integrated Approach for Disaster Supply Chain and Logistics Management analyses the application of blockchain technology used to enable resilience in a disaster supply chain network
  • Sách/Book

  • Intro to Python for the computer and data sciences : learning to program with AI, big data and the cloud

    • Authors: Paul Deitel (2023)

  • The book's modular architecture enables instructors to conveniently adapt the text to a wide range of computer-science and data-science courses offered to audiences drawn from many majors. Computer-science instructors can integrate as much or as little data-science and artificial-intelligence topics as they'd like, and data-science instructors can integrate as much or as little Python as they'd like.
  • Sách/Book

  • Fundamentals of web development

    • Authors: Randy Connolly Calgary (2022)

  • "This textbook is intended to cover the broad range of topics required for modern web development and is suitable for intermediate to upper-level computing students. A significant percentage of the material in this book has also been used by the authors to teach web development principles to first-year computing students and to non-computing students as well"
  • Sách/Book

  • Cryptography and network security : principles and practice

    • Authors: William Stallings (2023)

  • The purpose of this book is to provide a practical survey of both the principles and practice of cryptography and network security. The first part of the book explores the basic issues to be addressed by a network security capability and provides a tutorial and survey of cryptography and network security technology. The latter part of the book deals with the practice of network security, covering practical applications that have been implemented and are in use to provide network security
  • Sách/Book

  • T-SQL fundamentals

    • Authors: Itzik Ben-Gan (2023)

  • The book includes extensive exercises and solutions with explanations, allowing the reader to practice what they've learned. This book is widely considered as the authoritative guide on T-SQL fundamentals. It focuses on understanding why things work the way they do, and not just how to make them work.
  • Sách/Book

  • Swarm intelligence : an approach from natural to artificial

    • Authors: Kuldeep Singh Kaswan (2023)

  • The goal of the book is to offer a wide spectrum of sample works developed in leading research throughout the world about innovative methodologies of swarm intelligence and foundations of engineering swarm intelligent systems; as well as applications and interesting experiences using particle swarm optimization, which is at the heart of computational intelligence.