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  • Sách/Book

  • Financial dimensions of marketing decisions

    • Authors: David W Stewart (2019)

  • This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.
  • Sách/Book

  • Global marketing

    • Authors: Svend Hollensen (2019)

  • Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world
  • Sách/Book

  • Macroeconomics: Principles and Policy

    • Authors: William Baumol (2019)

  • This book is one of the most up-to-date macroeconomics texts on the market -- incorporating data and issues as recent as 2018. The authors combine the right level of rigor and detail to clarify even the most complicated macroeconomic concepts. An entirely new chapter closes the book by delving into some of the most important issues confronting the U.S. economy today. Throughout this edition, well-developed examples, intriguing puzzles and meaningful macroeconomic issues provide an excellent balance of theory to application while keeping you engaged and intrigued.
  • Sách/Book

  • Principles of Macroeconomics

    • Authors: Ben Bernanke (2019)

  • Developing on the legacy of its international author team, Principles of Macroeconomics, 5th Australian Edition, (PDF) has been adapted for the local market. By emphasizing on central ideas that shape modern macroeconomic thinking, and inferring the latest data, this edition offers a truly Australian perspective. The focus on currency and real-world relevance grounds the key concepts in relatable examples to help readers see the impact of past and present events on Australian and global economic landscapes.
  • Sách/Book

  • Essays on wage bargaining in dynamic macroeconomics

    • Authors: Oliver Claas (2019)

  • This book addresses collective bargaining in an intertemporal monetary macroeconomy of the aggregate supply–aggregate demand (AS–AD) type with overlapping generations of consumers and with a public sector. The results are presented in a unified framework with a commodity market that clears competitively. By analyzing the implications of three variants of collective bargaining – efficient bargaining in a uniform and a segmented labor market and “right-to-manage” wage bargaining – it identifies the quantity of money, price expectations, union power, and union size as the determinants of temporary equilibria. In the three scenarios, it characterizes and compares the temporary equilibria using both analytical and numerical techniques, with an emphasis on allocations, welfare, and effici...
  • Sách/Book

  • Frontiers of Heterodox Macroeconomics

    • Authors: Philip Arestis (2019)

  • In the past few decades, and intensified since the global financial crisis of August 2007, heterodox macroeconomics has developed apace and its scope has broadened in a number of directions. The purpose of this volume is to review the 'state of the art' in heterodox macroeconomics, its strengths and weaknesses and future directions. Heterodox macroeconomics has broadened its scope through gender macroeconomics, ecological macroeconomics and further incorporated income distribution and inequality into macroeconomics analysis. New macroeconomic models, particularly stock-flow consistent modelling has become a widely used mode of analysis. Money and finance, monetary policy and fiscal policy as well as other policies have been discussed widely. The focus of this edited collection is on...
  • Sách/Book

  • Macroeconomics without the errors of Keynes : the quantity theory of money, saving, and policy

    • Authors: James C.W. Ahiakpor (2019)

  • This book pinpoints as the source of this confusion errors made by Keynes in his reading of classical macroeconomics, in particular the classical Quantity Theory and the meaning of saving. It argues that if these misunderstandings are resolved, it will lead to economic policies consistent with promoting the employment and economic growth that Keynes was seeking. The book will be crucial reading for all scholars with an interest in the foundations of Keynes’s theories, and anyone seeking to understand current debates regarding macroeconomic policy-making.
  • Sách/Book

  • Enterprise Risk Management Models

    • Authors: David L. Olson (2019)

  • This book offers a comprehensive guide to several aspects of risk, including information systems, disaster management, supply chain and disaster management perspectives. A major portion of the book is devoted to presenting a number of operations research models that have been (or could be) applied to enterprise supply risk management, especially from the supply chain perspective. Each chapter of this book can be used as a stand-alone module on a respective topic, with dedicated examples, definitions and discussion notes.
  • Sách/Book

  • Open Innovation and Entrepreneurship : Impetus of Growth and Competitive Advantages

    • Authors: Gadaf Rexhepi; Robert D. Hisrich; Veland Ramadani (2019)

  • This book combines theoretical perspectives and empirical evidence on open innovation and entrepreneurship as two essential ways to help entrepreneurial businesses grow and achieve a competitive advantage. Discussing essential issues at the nexus of entrepreneurship and open innovation, such as enterprise growth, creating competitive advantage, implementation of open innovation, and the overall corporate strategy, the respective contributions demonstrate how open innovation can provide a vital impetus to the growth of entrepreneurial businesses and pave a new way to achieving a competitive edge.