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  • Sách/Book

  • Global Business Strategy

    • Authors: de Kluyver, Cornelis A (2021)

  • Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally
  • Sách/Book

  • Managing innovation : integrating technological, market and organizational change

    • Authors: Tidd, Joseph (2021)

  • Innovative firms outperform, in both employment and sales, firms that fail to innovate [1]. We know that those organizations that are consistently successful at managing innovation outperform their peers in terms of growth, financial performance, and employment and that the broader social benefits of innovation are even greater [2]. However, managing innovation is not easy or automatic
  • Sách/Book

  • Retail management : a strategic approach

    • Authors: Berman, Barry (2020)

  • Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making
  • Sách/Book

  • Financial modeling

    • Authors: Benninga, Simon (2021)

  • A revision of a leading finance textbook for the advanced undergraduate/Master's market"--
  • Sách/Book

  • Doing digital : lessons from leaders

    • Authors: Skinner, Chris (2020)

  • There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more, over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion-dollar unicorns appear rapidly, whilst internet giants achieve global domination.
  • Sách/Book

  • Project management absolute beginner's guide

    • Authors: Horine, Greg (2022)

  • This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience.
  • Sách/Book

  • Sales management : analysis and decision making

    • Authors: Ingram, Thomas N (2020)

  • This edition continues the tradition of blending the recent sales management research with real-life 'best practices' of leading sales organisations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies
  • Sách/Book

  • Presenting to win, updated and expanded edition : the art of telling your story

    • Authors: Weissman, Jerry (2022)

  • Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can't see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.