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  • Sách/Book

  • ISE Managerial Accounting

    • Authors: Ray Garrison (2021)

  • Garrison's 17th edition improves student learning and fosters course and career readiness with its emphasis on relevance, accuracy, and clarity while also embracing innovation through the incorporation of Data Analytics Exercises. With world class content, combined with the powerful platform of Connect to engage and enhance learning, students are provided with a framework to achieve higher outcomes in their Managerial Accounting course and beyond.
  • Sách/Book

  • Financial accounting : an international introduction

    • Authors: David Alexander (2021)

  • The seventh edition retains the clear writing style and unique international focus which led to the success of previous editions. This approach enables the learning of financial accounting in a way that is not country-specific. This fully updated text uses the International Financial Reporting Standards (IFRS) as its framework to explain key concepts and practices while linking them with contemporary real-life examples from around the world.
  • Sách/Book

  • Financial Accounting: IFRS Edition

    • Authors: Earl K. Stice (2021)

  • Financial Accounting, IFRS Edition, Third Edition serves as a guide for students to comprehend and give insights into accounting of the modern business world. This textbook will focus on core concepts and procedures based on the International Financial Reporting Standards (IFRS) and supported by real company examples including those in Asia.
  • Sách/Book

  • Personality, individual differences and intelligence

    • Authors: John Maltby (2020)

  • The second way that this text is organised is through level of study. We are aware that some psychology courses teach different topic areas in personality, intelligence and individual differences in different years (ranging from first year to final year). Therefore, we have organised each of the three parts of the text so that the later chapters in each part may be considered as more advanced topics of study. In this way, there is a developmental progression in the learning. This also means that the text should be useful across all the years of your degree
  • Sách/Book

  • Options, futures, and other derivatives

    • Authors: Hull, John (2021)

  • A college textbook for courses in business, economics, financial mathematics and financial engineering. A reference book for practitioners in derivatives markets"
  • Sách/Book

  • Marketing communications

    • Authors: De Pelsmacker, Patrick (2021)

  • This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions.
  • Sách/Book

  • How to manage : the definitive guide to effective management

    • Authors: Owen, Jo (2022)

  • "How to Manage remains the classic text on building the rational, political and emotional skills you need to succeed. This sixth edition has been thoroughly updated to reflect the new world of work, which requires managers to up their game and to change their game. This has required extensive original global research to discover and record emerging best practices in the new world of hybrid work. That research is captured in this edition"
  • Sách/Book

  • Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

    • Authors: Everhart, Jim (2022)

  • Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
  • Sách/Book

  • Learning microeconometrics with R

    • Authors: Adams, Christopher P (2020)

  • This book provides an introduction to the field of microeconometrics through the use of R. The focus is on applying current learning from the field to real world problems. It uses R to both teach the concepts of the field and show the reader how the techniques can be used. It is aimed at the general reader with the equivalent of a bachelor's degree in economics, statistics or some more technical field. It covers the standard tools of microeconometrics, OLS, instrumental variables, Heckman selection and difference in difference. In addition, it introduces bounds, factor models, mixture models and empirical Bayesian analysis"
  • Sách/Book

  • SEO 2023: Learn search engine optimization with smart internet marketing strategies

    • Authors: Clarke, Adam (2022)

  • In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free. 7. A simple step-by-step checklist and video tutorials, exclusive for readers.