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  • Sách/Book

  • Economics : principles, problems, and policies

    • Authors: Campbell R. McConnell (2014)

  • McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to the market for the first time with LearnSmart, a resource that ensures that every minute a student spends studying is the most efficient and productive time possible. Feedback from users in combination with the analysis of student performance data from the 19th edition's digital products significantly informed the revision of the 20th edition, resulting in a product expertly tailored to the needs of today's students. With the 20th edition, students and instructors will benefit from a new offering that e...
  • Sách/Book

  • Marketing : real people, real choices

    • Authors: Michael R. Solomon (2018)

  • Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.
  • Sách/Book

  • Financial & managerial accounting : the basis for business decisions

    • Authors: Jan R. Williams (2012)

  • With the sixteenth edition of Financial and Managerial Accounting: The Basis for Business Decisions, the Williams author team continues to be a solid foundation for students who are learning basic accounting concepts. In this revision, the authors have added to and refined the coverage of International Financial Reporting Standards (IFRS), particularly in Chapter 15 (“Global Business and Accounting”). Hallmarks of the text―including the solid Accounting Cycle Presentation, relevant pedagogy, and high quality, end-of-chapter material―have been updated throughout the book.
  • Sách/Book

  • Fundamentals of financial accounting

    • Authors: Fred Phillips (2015)

  • Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative peda...
  • Sách/Book

  • Entrepreneurship: Starting and Operating A Small Business

    • Authors: Steve Mariotti (2014)

  • Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter. This approach allows students to internalize different aspects of business ownership at a self-guided pace. The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student. Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
  • Sách/Book

  • Digital marketing excellence : planning, optimizing and integrating online marketing

    • Authors: Dave Chaffey (2017)

  • This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.
  • Sách/Book

  • Giáo trình kế toán máy - kế toán doanh nghiệp

    • Authors: - (2010)

  • Giới thiệu tổng quan về phần mềm kế toán máy; Cài đặt phần mềm và mở số kế toán của doanh nghiệp bằng phần mềm kế toán Misa SME.NET 2012; Kế toán vốn bằng tiền; Quản lý phát hành hóa đơn; Kế toán mua hàng và công nợ phải trả....
  • Sách/Book

  • Risk assessment for mid-sized organizations : COSO tools for a tailored approach

    • Authors: Scott McKay (2013)

  • Companies often struggle with the concept of enterprise risk management. The heart of ERM is the risk assessment process that has evolved from the COSO framework. This resource offers practical examples and explanations that lay out a clearly defined framework for approaching enterprise risk management from start to finish. It identifies risk at the entity level in small and medium size enterprises, and allows you to develop a tailored approach to an organization’s risk management requirements.
  • Sách/Book

  • Financial accounting

    • Authors: Wendy M. Tietz (2018)

  • Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting puts the focus on the purpose of Accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting. The time-tested resources like the award-winning Accounting in the Headlines blog, author-created Learning Objective videos, and Turnkey Case Resources help students grasp the practical concepts of accounting, so that they can put them into practice in their future business careers.