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  • Sách/Book

  • Essentials of strategic management : the quest for competitive advantage

    • Authors: John Gamble (2014)

  • Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
  • Sách/Book

  • Logistics and Retail Management : Emerging Issues and New Challenges in the Retail Supply

    • Authors: Chain John Fernie; Leigh Sparks (2019)

  • Logistics and supply chains play a vital role in the overall success of retail management. This fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field. Including chapters on internationalization, corporate social responsibility (CSR), and green logistics, the book also explores examples from successful organizations such as Schuh and Tesco.
  • Sách/Book

  • Customer engagement marketing

    • Authors: Robert W Palmatier (2018)

  • This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
  • Sách/Book

  • Alternative marketing approaches for entrepreneurs

    • Authors: Björn Bjerke (2018)

  • Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Bjorn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures. This book first presents the dominant approach to marketing theory used for the last half a century. After that, it presents an alternative approach to marketing theory by emphasizing how new infrastructures and organizations, including online platforms, influence new ways of linking the formal and informal economies together. Building on fundamental theories of science and methodological issues, Bjerke creates useful theoretical conception...
  • Sách/Book

  • Microeconomics : principles, problems, and policies

    • Authors: Campbell R. McConnell (2018)

  • McConnell, Brue, and Flynn's "Economics: Principles, Problems, and Policies" is the number 1 Principles of Economics textbook in the world. It continues to be innovative while teaching students in a clear, unbiased way. The 19th edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and, promote a lasting student interest in economics and the economy.
  • Sách/Book

  • Principles of Economics

    • Authors: Steven A. Greenlaw (2017)

  • Principles of Economics covers the scope and sequence for a two-semester principles of economics course. The text also includes many current examples, including; discussions on the great recession, the controversy among economists over the Affordable Care Act (Obamacare), the recent government shutdown, and the appointment of the United States first female Federal Reserve chair, Janet Yellen. The pedagogical choices, chapter arrangements, and learning objective fulfillment were developed and vetted with feedback from educators dedicated to the project. The outcome is a balanced approach to micro and macro economics, to both Keynesian and classical views, and to the theory and application of economics concepts. Current events are treated in a politically-balanced way, as well. This i...
  • Sách/Book

  • Fundamentals of case management practice : skills for the human services

    • Authors: Nancy Summers. (2016)

  • This book/workbook is a step-by-step guide through the case management process, from intake and assessment to referrals and termination. The fifth edition focuses on what is most important for readers to consider, document, and pass along in each step of the human services process. Chapters walk readers through each step of the case management process, while realistic exercises drawn from active professionals expose readers to a broad range of true-to-life circumstances and difficulties
  • Sách/Book

  • Macroeconomics

    • Authors: N. Gregory Mankiw (2019)

  • Mankiw’s Macroeconomics has been the number one book for the intermediate macro course since the publication of the first edition. It maintains that bestselling status by continually bringing the leading edge of macroeconomics theory, research, and policy to the classroom, explaining complex concepts with exceptional clarity. This new edition is no exception, with Greg Mankiw adding emerging macro topics and frontline empirical research studies, while improving the book's already exemplary focus on teaching students to apply the analytical tools of macroeconomics to current events and policies.