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  • Sách/Book

  • Marketing analytics : a practical guide to improving consumer insights using data techniques

    • Authors: Grigsby, Mike (2022)

  • Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose
  • Sách/Book

  • Advanced introduction to negotiation

    • Authors: Thompson, Leigh L (2022)

  • Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Providing a comprehensive overview of the key theories and concepts that have guided the field of negotiation for several decades, Leigh Thompson and Cynthia Wang demonstrate how collaborative multi-disciplinary research has enriched the study of negotiation.
  • Sách/Book

  • Strategic human resource management : formulating and implementing HR strategies for a competitive advantage

    • Authors: Das Gupta, Ananda (2022)

  • This book puts emphasis on understanding the role of HRM between organizations and people and provides an analytical approach toward encompassing HRM, employment relations, and organizational behavior. As a management discipline, HRM draws insights, models and theories from cognate disciplines and applies them to real-world settings. Further, this book discusses how current theoretical perspectives and frameworks (e.g., those related to strategic competitiveness, knowledge management, learning organization, communities of practice, etc.) can be applied by reflective practitioners to create an eco-friendly organizational culture.
  • Sách/Book

  • You Can Negotiate Anything: How to Get What You Want

    • Authors: Cohen, Herb (2020)

  • Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term 'win-win' in 1963, he has been teaching people the world over how to get what they want. In clear, accessible steps, he reveals how anyone can use the three crucial variables to always reach a win-win negotiation. With the tools and skill sets he has devised, the power of getting what you deserve is now a practical necessity you can fully master.
  • Sách/Book

  • Research Methods: The Basics Nicholas Walliman

    • Authors: Walliman , Nicholas (2022)

  • Research Methods: The Basics is an accessible, user-friendly introduction to the different aspects of research theory, methods and practice. This third edition provides an expanded and fully updated resource suitable for students and practitioners in a wide range of disciplines including the natural sciences, social sciences and humanities.
  • Sách/Book

  • The practical negotiation handbook : a five-step approach to lasting partnerships

    • Authors: Davies, Melissa (2021)

  • Effective negotiations lead to sustainable partnerships, help both parties to achieve higher goals than they would alone and allow organizations to avoid the costly price of conflict. This book outlines a simple and powerful method of negotiating, either in person or virtually. The Practical Negotiation Handbook outlines a tried and tested five-step process for negotiating lasting agreements, with best practice case examples, checklists and tools.
  • Sách/Book

  • Fundamentals of project management

    • Authors: Heagney, Joseph (2022)

  • The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide
  • Sách/Book

  • Strategic compensation and talent management : lessons for managers

    • Authors: DeVaro, Jed (2020)

  • Gaining and sustaining competitive advantage requires that managers understand how to use compensation strategically to attract, manage, and retain their organization's talent. This book will help you to develop and refine that understanding, equipping you to think in a sophisticated way about compensation, to recognize the implications of compensation systems for employee behavior, and to use compensation to solve problems and achieve business objectives in your current or future organization
  • Sách/Book

  • Universal Guide to Negotiation: "A Management Tool"

    • Authors: Gittus, John (2022)

  • This book is written with a view to helping individuals, whether in business or not, to negotiate effectively with all the tools of the trade. It will fully equip you with all the techniques, ploys and methods of getting the best out of all situations. And that extends far beyond business practices into many spheres of life.