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  • Sách/Book

  • Essentials of economics

    • Authors: Sloman, John (2022)

  • Welcome to this introduction to economics. Whether you are planning to study economics beyond this level, or whether this will be your only exposure to this fascinating subject, we hope that you will find the text enjoyable and that it will give you some insight into the economy in which you live and the economic forces that shape all our lives"
  • Sách/Book

  • The Oxford Handbook of Organizational Change and Innovation

    • Authors: Scott Poole, Marshall (2021)

  • Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater.
  • Sách/Book

  • Marketing Strategy

    • Authors: O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Integral Logistics Management: Operations and Supply Chain Management Within and Across Companies

    • Authors: Schönsleben, Paul (2022)

  • Integral Logistics Management —Operations and Supply Chain Management Within and Across Companies. As for the previous edition, issues in strategy and design of supply chains have once again gained importance. Accordingly, I have combined the basic principles of the Integral Logistics Management with its strategies in the entrepreneurial context and its strategic design options in a separate part of the new edition.
  • Sách/Book

  • Innovation Soup: A Recipe for Organizational Success

    • Authors: Puligadda, Sanjay (2022)

  • This book is for anyone wanting to kick start innovation in their organization. It is ground-breaking in two ways: It is based on data, combining empirical research, literature reviews, business cases, and interviews. It tells a story of two friends in diametrically opposite business predicaments due to COVID. Their story is complex and layered, making for engaging reading.
  • Sách/Book

  • Sustainability, big data, and corporate social responsibility : evidence from the tourism industry

    • Authors: Abdelli, Mohammed El Amine (2022)

  • This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector
  • Sách/Book

  • Fundamentals of web development

    • Authors: Randy Connolly Calgary (2022)

  • "This textbook is intended to cover the broad range of topics required for modern web development and is suitable for intermediate to upper-level computing students. A significant percentage of the material in this book has also been used by the authors to teach web development principles to first-year computing students and to non-computing students as well"