Research methods for leisure and tourism

Abstract

Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis - Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ - Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project - International case studies and extensive examples from the leisure and tourism literature - Questions, exercises and further reading for each chapter Extensive web-based support materials