Item Infomation
| Title: | Services Marketing: People, Technology |
| Authors: | Strategy Christopher H |
| Keywords: | Services Marketing | Tiếp thị dịch vụ | Quản lý maketing | Marketing--Management |
| Issue Date: | 2016 |
| Publisher: | World Scientific Publishing |
| Abstract: | This eighth edition of the globally leading textbook has been extensively updated to feature the latest academic research and industry trends. It takes a strong managerial approach and features cases and examples from all over the world. It will include supplementary teacher materials, instructor's manual, test banks for each chapter, and a website for easy access by instructors and students alike. |
| URI: | https://thuvienso.thanglong.edu.vn/handle/TLU/355 |
| Appears in Collections | Kinh tế - Quản lý |
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