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  • Sách/Book

  • Intercultural communication for the global business professional

    • Authors: Berkland, Mara Kathleen (2024)

  • This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both...
  • Sách/Book

  • Intercultural communication and identity

    • Authors: Darvin, Ron (2024)

  • It discusses how identity vis-à-vis culture has been theorized through social psychological, poststructuralist, and critical lenses, and how identity is discursively constructed and mediated. Rejecting essentialist notions of language and culture, this Element demonstrates how inscriptions of identity such as race, ethnicity, nationality, and class can be used to critically examine the dynamics of situated intercultural encounters and to understand how such interactions can index competing and colluding ideologies.
  • Sách/Book

  • The handbook of critical intercultural communication

    • Authors: - (2024)

  • This handbook presents a foundational collection of core theoretical, methodological, and applied works that constitute and illustrate critical intercultural communication studies. With these core pieces in one book, scholars gain a defining assemblage of pieces that define critical intercultural communication from key intercultural communication and critical scholars. Moreover, these essays are bound together in a book structure that scaffolds up from foundation to application and allows for reflection and connection among sections and pieces.
  • Sách/Book

  • The sage handbook of intercultural communication

    • Authors: - (2025)

  • The SAGE Handbook of Intercultural Communication offers a global, interdisciplinary, and contextual approach to understanding the complexities of intercultural communication in our diverse and interconnected world. The handbook brings together established theories, methodologies, and practices and provides a comprehensive exploration of intercultural communication in response to the challenges and opportunities presented by our global society.
  • Sách/Book

  • RESORT MANAGEMENT: A Textbook for PG Students

    • Authors: Kumar, Sunil (2024)

  • This book is tailored to enhance the skills and knowledge required by budding professionals in the field of hotel management. This book is equally suitable for students of MBA in Tourism and Hospitality Management.
  • Sách/Book

  • A concise introduction to software engineering : with open source and GenAI

    • Authors: Jalote, Pankaj (2025)

  • This textbook is ideal for an introductory course on software engineering where the objective is to develop knowledge and skills to execute a project—specifically in a team employing contemporary software engineering practices and using open source and LLMs. It is also suitable for professionals who want to be introduced to the systematic approach of software engineering and/or use of open source and LLMs.
  • Sách/Book

  • Events Management

    • Authors: Bowdin, Glenn A J (2012)

  • Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:introduces the concepts of event planning and managementpresents the study of events management within an academic environmentdiscusses the key components for staging an event, covering the whole process from creation to evaluationexamines the events industry within its broader business context, covering impacts and event tourismprovides an effective guide for producers of
  • Sách/Book

  • Giáo trình quan hệ công chúng

    • Authors: Nguyễn Đình Toàn (2024)

  • Khái quát chung về quan hệ công chúng, những lợi ích mà hoạt động này mang đến cho mỗi doanh nghiệp; PR tác động đến nhận thức của công chúng và quan hệ công chúng trong doanh nghiệp đề cập đến những khủng hoảng có thể đến với doanh nghiệp
  • Sách/Book

  • Quản trị dự án : Ms. Project

    • Authors: Đinh Bá Hùng Anh (2022)

  • Sách gồm 10 chương nêu vừa đủ kiến thức và công cụ để một người có thể tiến hành việc xây dựng, thẩm định, vận hành và đánh giá một dự án đầu tư. Nội dụng lồng ghép giữa lý thuyết và các thủ thuật thường được sử dụng trong thực tế quản trị.