Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lane Keller, Kevin | - |
| dc.date.accessioned | 2021-10-09T07:11:29Z | - |
| dc.date.available | 2021-10-09T07:11:29Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.uri | https://thuvienso.thanglong.edu.vn/handle/TLU/27 | - |
| dc.description.abstract | Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | UK: Pearson Education Limited | en_US |
| dc.subject | Brand Management | Quản lý thương hiệu | Strategic | Chiến lược| Mã học phần MK313 | en_US |
| dc.title | Strategic Brand Managment: Building, Measuring, and Managing Brand Equity | en_US |
| dc.type | Book | en_US |
| Appears in Collections | Kinh tế - Quản lý | |
Files in This Item:
