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Authors: Dominick Salvatore (2020) - This is the 13th edition of a text that has enjoyed a flattering market success, having been adopted by more than 700 colleges and universities throughout the United States, Canada, and other English-speaking countries. The text has also been translated into Chinese, French, Greek, Indonesian, Italian, Korean, Polish, Portuguese (Brazilian), Serbian, Spanish, Russian, and other languages. All of the features that have made the previous editions of this text, one of the leading texts of International Economics in the United States and around the world, have been retained in the 12th edition. However, the content has been thoroughly updated and expanded to include many new significant topics and important recent developments
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Authors: William J. Stevenson (2020) - -
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Authors: Vũ Thị Tuyết (2020) - Trình bày tổng quan về marketing, hệ thống thông tin và nghiên cứu marketing, môi trường marketing, hành vi khách hàng, chọn thị trường mục tiêu và định vị thị trường, các quyết định về sản phẩm, các quyết định về giá, các quyết định về phân phối, các quyết định về truyền thông marketing, lập kế hoạch marketing; tổ chức, triển khai và kiểm soát marketing
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Authors: Barry Maude (2020) - A comprehensive text that covers the theory and practice of international business negotiation. Ideal for use as an undergraduate, postgraduate or MBA course text.
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Authors: Del Hawkins (2020) - Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens
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Authors: - (2020) - Nội dung cuốn sách bao gồm phần lý thuyết về định giá và phân tích chứng khoán , cũng như quản lý danh mục đầu tư và thực hành những bài tập rèn luyện kỹ năng phân tích và quản lý danh mục đầu tư.
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Authors: McKinsey & Company (2020) - Valuation lies at the crossroads of corporate strategy and finance. In today's economy, it has become an essential role -- and one that requires excellence at all points. This guide shows you everything you need to know, and gives you the understanding you need to be effective. Valuation is the single best guide of its kind, helping financial professionals worldwide excel at measuring, managing, and maximizing shareholder and company value. This new seventh edition provides insights on the strategic advantages of value-based management, complete detailed instruction, and nuances managers should know about valuation and valuation techniques as applied to different industries, emerging markets, and other special situations
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Authors: Richard W. Nesbitt; Michael R. King (2020) - The Technological Revolution in Financial Services is an invaluable resource for those eager to understand the evolving financial industry. This edited volume outlines the strategic implications for financial services firms in North America, Europe, and other advanced economies.
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Authors: Gregory Dess (2020) - Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant
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Authors: Michael R. Baye (2020) - This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival’s costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power
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